Speaker 1: 0:02

Minus 10, 9, 8, 7, 6, main engine start 4, 3, 2, 1. I'm Sean and I'm Charlie and this is High Orbit. I don't know I did something different A little mix-up on us, a little mix-up, I don't know, just thought it would be a little different vibes. But I don't know, I did something different A little mix up on us, a little mix up, I don't know, just thought it would be a little different vibes, I don't know. Well, I thought I usually got the lead in and it's got a little more. You know, I'm just gripping, maybe I'm, I'm tired, got my Walter Cronkite on. I don't know, I just tried to make it like you know, chill, relax. Coincidentally, we are definitely not high. I mean, I'm not high, I'm on a little tea break.

Speaker 1: 0:50

I see you're getting excited for football season. That's exciting. Yep, totally we're excited for that. We're more excited for the guests that's about to come on. They've been harassing us to get on the show. They're huge fans. You love to say that what this guy's?

Speaker 2: 1:03

harassing us? I don't know.

Speaker 1: 1:04

I don't know, I wouldn't say harassing, I'm not harassing, but harassing in a good way.

Speaker 2: 1:07

He's been excited to get it. He's been excited.

Speaker 1: 1:09

Exactly, and we're happy to have him Exactly. Yeah, that's all I meant, and definitely fun to talk something a little different. I mean, we're always around THC for the most part, so we get to get into a little bit of wellness, a little bit of CBD, if that's a hint enough. I'm a little tired, kind, of all of the THC talk. I'm not going to lie High THC talk. Yeah, we're going to wait for it. We'll talk about CBD today, maybe a little minor cannabinoids. A little sprinkle of CBG in there, a little CBN.

Speaker 2: 1:40

Yeah, all those other ones.

Speaker 1: 1:42

Yeah, yeah, all the little CDC ones. Yeah, see, I'm doubtful too much. I feel like our guests will be able to speak a little bit more to them than I will be able to. I think so anyways. Um, so you didn't want to ask them. We got like a great resource from them recently that I thought was awesome and I wanted to.

Speaker 2: 1:56

We'll get to pick their brain a little bit.

Speaker 1: 1:58

It's kind of like not our special not usually our wheelhouse, but it'll be fun. I wish we get to talk about, like you know, kind of the health properties. Can't really say that to people. Health wellness alternate cannabinoids. We're going to go down that road today. Cbd extravaganza, yeah, and a reminder tonight's episode is brought to you by Rosinheads. Fucking delicious, Delicious what's upside down. Their new flower drop is out in a half ounce. Go get that today. And obviously, the baller box. We have our own.

Speaker 2: 2:26

What happened?

Speaker 1: 2:27

There's one missing Richard, there's one missing. Oh, no, the producer missed his spot. He ate it. Oh, he ate it. He ate it. Aw, joker. Well, last time you punished him, buddy, so at least he's been replenished.

Speaker 1: 2:38

I had a fantastic. You want one? Go out and get a rosin head. I'll have one. I'm only going to have one today, I would, but, like I said, I'm not partaking, just going on a little break. Try to clear the mind a little bit. By the way, we are open and you can come and buy rosin heads. Yep, at the shop. We got all the flavors. The flour is out too.

Speaker 2: 3:03

That's been very well received. Yeah, I think they switched over and there's a different rotation a flower.

Speaker 1: 3:08

I come back with the update on the second segment, though I don't remember. There you go. We got to figure out what's in there and, uh, maybe bring in a box. Um, what was I going to say? Uh, you know, it's funny, actually a funny story about the rosin heads. The other day my friend paulo was here and, and he's getting a rung out, shout out to Paolo and I think Megan or Lauren was like oh yeah, give this to Paolo. And then another guy, cbg Chocolate guy, his name's Paolo. He was like what?

Speaker 2: 3:36

How do you know my name? Cbg Chocolate guy was a customer. Right, they were both there, okay.

Speaker 1: 3:40

And then, apparently, paolo was like buddy, got to try the wafer, the sticks, and he and I saw him today he bought more. Oh, paolo Reckon. Your friend Paolo recommended the guy who buys the CBD chocolate to try the raw. His name's Paolo to, though.

Speaker 2: 3:53

Okay so that it was like just a weird the.

Speaker 1: 3:55

Paolo, paolo connection. And now he's on the rosin heads. Just got it random, right? Okay, there's your time. Deniable, they're delicious, right? And you're talking about the one that tastes like the Twix. You got it the bar, the caramel and the salted.

Speaker 2: 4:07

I wish we could put those in the box.

Speaker 1: 4:09

Maybe next time those are that I might've eaten one of those. But yeah, you know, on our topic, definitely CBD. I mean you and me like CBD. I haven't really been using it that much lately. Yeah, I like CBD a lot actually. I find that it gives me balance. I've been really into shout out Astro, the Astro, oh, the Okanagan sugar, the Okanagan sugar. I've been dabbing CBD hash rosin I think it must be hash rosin mixed with CBD isolate. Yeah, but it dabs really nicely. It's like gives you super clarity. It's really like I did try that one, it was good.

Speaker 1: 4:45

For me. I feel like it's really energetic and, I don't know, really gets my mind to think in ways that I wouldn't think normally. I don't know how to describe that. Yeah, it just gets you kind of in a clear go-go. I agree with you, it's good stuff. Well, that's been probably some CBD topicals Shout out Stewart Farms. Actually, over the weekend I had some of their CBD bath bombs. I did try some products over the weekend I was in a cottage and I did try the three-pack with the new three-pack. Oh yeah, new, different flavors. I had never tried them before. I wish I could remember I think it was like one was lavender.

Speaker 2: 5:21

The 2.0.

Speaker 1: 5:22

Yeah, yeah, yeah, one was like coffee Chocolate coffee and then maybe, I think, a pine, some sort of a Canadian forest situation. Nice, lovely. They were great, super relaxing. My legs got all jello-like, you know what I mean when you get out of the bath. Yeah, that's Carly's pitchf combination, but I gotta say that the salts works. They were really good and they're really bars like Bars.

Speaker 1: 5:52

It's a funny combination. They're from Quebec, so I think that they're thinking Quebec regulations right, hence Oats, and I think they can sell those in Quebec. So it's like a healthier.

Speaker 2: 6:03

Right, right, more on the wellness. On the wellness, if I didn't get away with it.

Speaker 1: 6:04

You can't sell. Sell those in Quebec because it's like a healthier, because they can only sell fruits. Ah, right, right, More on the wellness. On the wellness, if I can get away with it you can't sell gummies in Quebec. For those that don't know or are listening, yeah, that's true.

Speaker 1: 6:21

So I think that that's why it made sense to me now that I found out that they we know like, of course I think it's a growing market, at least globally as far as I know, cbd that is, and other minor cannabinoids it seems like they're starting to pick up some steam, at least in the Canadian retail legal landscape. I think so. I think more people every day are coming in and asking me for.

Speaker 2: 6:44

CBG and what is CBD?

Speaker 1: 6:46

What is CBN? What is you know? Yeah, we probably don't even explain it that well. You can't really get like granular down Like everyone always asks like how does it help with pain?

Speaker 1: 6:57

It's like the first thing they say, and I'm like well, how do you, how do you explain it In store? Yeah, I never heard you explain it In store. Yeah, I never heard you explain it. Putting me on the spot, I kind of give that like kind of wishy-washy, like I kind of like coy I'm very coy about it, that's for sure. I say you know what? Well, you know, I am no doctor right, that classic line and I say but I like to take this when I've had a long day and either I need to slow my head down or I've had a long day and I, you know Situation, the situation, I want to stretch it out and need that like quick, fast track to like a yoga session. Almost Got it, you know.

Speaker 2: 7:34

Although.

Speaker 1: 7:35

I've never used that. That's a good one, right? Maybe I'll incorporate that. It'll be vague, right? I love selling CBG and I guess I always say CBG is the cousin of CBD and THC. That's always my little line. And then they're like, oh okay. And then I'm like CBD is 1,100th the psychoactive as THC, and then CBG is 1,600th the psychoactive and people seem to be like, oh okay. And I always say, is others ratio true though? Yeah, yeah, yeah, yeah, I did the research. That is true. And CBG is what I say. Cbg is what I always wanted CBD to be. Yeah, I stole that one for you. I've used that before.

Speaker 1: 8:13

And you've used that and whenever I describe that to people, it enough to pique their interest and try it. So I usually say it doesn't get you high, but it's. It's brighter, it's more uplifting and it's kind of goofy.

Speaker 2: 8:33

Like cbd isn't relaxing giggly but it's more gonna give you more of the googly goofs.

Speaker 1: 8:37

And then you catch yourself laughing silly with the scene and like if you mix it with thc it can get you kind of zooted.

Speaker 2: 8:42

Yeah, pretty much.

Speaker 1: 8:44

Yeah, totally man. I think some people like those Razzleberry things. I'm still not a huge fan, I know, you're not, but I think that's why people like them, Because I don't like them. No, no, and I don't know. The CBN, I don't. I find it doesn't make me sleep. It gets me in a weird trance state, Terrible For me, and I think you and I don't know if I nail it on the head, but it feels almost like I'm on the operating table and I can't say anything.

Speaker 2: 9:13

It's like that weird like.

Speaker 1: 9:14

I'm there and I'm awake and I want to do stuff, but I can't.

Speaker 2: 9:19

A little date rapey kind of Kind of and I can't move but I can't sleep.

Speaker 1: 9:26

It's really weird. I don't like most people find that it helps them sleep, though, so good for them. And if that works for you or for you, yeah, I, I like that it helps people. A lot of people come looking for that, especially, I would say, for gummies, and like for that sleep aid, right, or something to help. Yeah, that's pretty common sleep and pain, right. Yeah, yeah, hopefully the education can kind of just broaden and maybe the way we speak to it it's always so tough, like I don't know, we aren't doctors, right, we aren't doctors. But I think when you tell someone to go talk to the doctor, like unless you got a real chill doctor, they're going to be like nah, here's some fucking chlorazepam.

Speaker 1: 9:59

Here's some fucking chlorazepam, here's some fucking Klonopin, here's some benzos, and it's like those fuck you up, man. That's very true. That's very true. Sometimes people do come in here looking for alternatives because I heard they don't want to be taking medical medication too. No-transcript, because I know that, like through our like younger days, it was more common People in our generation. We get prescribed them a lot, but I know that now they're more hesitant to get people on them. Because of that, you build a reliance for sure. I think so. Yeah, but I don't know. Again, it's like you said, different things work for different people and you know, if it's helping them and to their unique needs, then that's fine too. We shouldn't. No judgment is passed, anyways, yeah, just kind of continuing on on that CBD factor. You know again, for us it's a relatively smaller shelf space item.

Speaker 2: 11:01

It is.

Speaker 1: 11:02

We keep a CBD section though in that sense, and I guess you group a bunch of things across all categories into them and it does work for us. Yeah, and I've noticed, especially at least for like certain like flour and pre-rolls, that's almost gone. I mean, we built it too Because, like, if you just don't we always said this even to the OCS when they're like, oh yeah, well, like low THC doesn't sell, and I'm like, well, you just don't carry it though, you just don't have the option. So how can you tell me that? Yeah, so like, we've always kind of tried to incorporate that and I think that there will in time, as it kind of matures, we'll just see more of that. And again back to the THC thing Like everyone's kind of frotting it up. We know this, even like the honest guys from what I've heard now, they're like, well, fuck it, we're going to do it too.

Speaker 1: 11:50

There was a recent thing that came out about the oils. I don't think we ever touched on that.

Speaker 2: 11:55

Lower than advertised, lower than all advertised.

Speaker 1: 11:57

I think it was a lot of the ingestible oils that the OCS carries right. See, that's a shitty look, because I know for a fact a lot of the black market ones are too. But you never really hear about that, I'm sure, obviously. Or you know, like Juanito used to love that. Well, buddy, what went in there? All the old powdery mildew, gnarly ass floor weed that hasn't been tested for heavy metals or other fucking nonsense or like. But you just can't even get into it with that consumer.

Speaker 1: 12:28

anyways, right, true, yeah once you start like I'd say, beyond, like raindrops, there's not that many oils that have like a super loyal following, maybe the cbn, thc, the, the metafarm labs or the night night oil, maybe. Um, just speaking, well, that's our store anyways. Yeah, yeah, um, it's tough to say. We rotate them in and around, true, and I also feel like a lot of those users. Maybe they are getting them more medical sources. Maybe I'm wrong, possibly, but do they carry that stuff on mendo? They must, of course. Yeah, they have different options. Yeah, they have lots, for sure, probably better, I think. Yeah, like, I guess we'll look into it on the break, but pretty sure, fair enough.

Speaker 1: 13:11

Um, definitely intrigued to get our next guest on. I want to ask him a few questions, that's for sure. I'm all. I for some reason keep thinking about that. So, like I guess, with our, let's say, cbd section, I know like, let's say, the states, they have like deregulated CBD shops, or I know like when, when I went to Italy, there was like CBD shops everywhere. It's just kind of crazy to see how you make what is this coming, what you mean?

Speaker 2: 13:36

I don't think for some marijuana over there.

Speaker 1: 13:38

I don't have any. Get this man some marijuana. I was told to roll a joint and I don't have anything to roll. There you go, I'll get it. I'll get it. There you go. That looks like something fun. Bridger pie, I think. Jarda pie, nice, other CBD products you use Me personally, I mean, I was really into the topicals, uh, for a bit, but not so much, kind of just taking a break on that. Um, I did like those little stigma grow full spectrum. Those are fantastic. Actually, you bring that up. Yeah, like those. Give me the wee burps, though they did they, just like the terpene burps that I always thought you would get when you ate those, no matter what I had to eat with them. Yeah, um, no, those are good. Oh, and though, the listerine strips those, but they don't have cbd listerine strips anymore. They got rid of them, didn't they? Uh, kin slips, I think you're talking about. Yeah, so nothing like that exists anymore but that is unfortunate.

Speaker 1: 14:38

Honestly. There's just like a lot of the cbd products I like I guess were niche and just didn't do well. The the NuViv, that was phenomenal.

Speaker 2: 14:45

Oh, nuviv, you know, I love that Tell people what the NuViv is.

Speaker 1: 14:48

For those who didn't know, it's kind of hard to describe A grapefruit soothe.

Speaker 2: 14:52

Yes, it was a grapefruit soothe 50 milligrams of CBD, correct 25,.

Speaker 1: 14:56

actually 25, okay so it's like a little shot. It's basically mixed, uh, and then it's under a pressurized cap so that you don't lose any of the uh. What efficacy, I guess, because I think naturally drinks over time just deteriorate like the okay, the potency, right. So when you crank it, the little liquid, it's like almost tastes like, if you imagine grapefruit, kool-aid, kind of like a mio squirt. You got it, yeah, uh. And you just like buddy, those bailed me out so many times when I was either just way too stoned and needed to do something, and it's just like a meal squirt. You got it, yeah, uh. And you just like buddy, those bailed me out so many times when I was either just way too stoned and needed to do something, and it's just like a bounce back off the ropes, buddy, and you're ready to fight again. It's crazy. I thought they were really really nice, I remember, and they also did other topicals. I remember newbie, but that was like their only beverage, kind of kind of a phantom product?

Speaker 1: 15:41

yeah, um, I wonder if they're still around. Again, it's so tough, like you see so many coming Brands come and go. Yeah, they did what. Face mist, face cleanser, facial cleanser, facial mist, cbd like makeup up kit yeah, makeup remover or something like that. I just don't know if we're there yet, but maybe one day. Hard to say, it is kind of hard to say. Again, products oh, what's a funny one I still have in my medicine closet is that zit remover, cbd zit remover. That's hilarious. I've tried it. It's, it's whatever right, I don't know. It's a very niche product. The thing that's funny about that is I'm like, well, how do you think other people are going to be like I'm going to make a million dollars off a CBD set remover?

Speaker 2: 16:27

You know what I mean. You know what.

Speaker 1: 16:28

Like how many units are you going to sell, man, To be fair, you're selling to. I get why people want to get in on topicals, specifically beauty. Right, that's a huge industry. People are self-conscious about something like acne and I get that Like I used to suffer from bad acne when I was a kid. Right, right, I could see it, I could see it. But again, like you know, is it really more effective than, like you know, your Neutrogena or whatever? Who knows? It's tough to say. And then the tag right, it's going to be tough to say. And then. And then the tag right, it's gonna be like four times as expensive. So for someone to kind of bite the bullet on that, try it a couple times and be like, oh, whatever.

Speaker 2: 17:07

And then that happens a lot, it's true.

Speaker 1: 17:09

How do you expect like bud tenders to like know what the zit cream does? Are they gonna try it? And like that's a tough one too. You gotta educate people about it, about the zit cream anyways. And if you were really a stickler and I'm sure a lot of stores are like really tight with how they talk about it you you couldn't even say it helps your zits really right, like I don't really understand that oh right, I didn't even think about that it's aside from what it's called.

Speaker 1: 17:33

So that's like it's the same with, like the night night oil. It's like does this help me sleep? And I'm like i't say that, but it is called night night oil.

Speaker 2: 17:42

My God that is true, I remember saying that.

Speaker 1: 17:44

And they're like oh, okay, I definitely wouldn't want to take it to stay awake. Yeah, I don't take it in the day. I remember having conversations with people about that. Yeah, that is funny. Oh, it smells pretty good, but it smells really nice. I'm looking forward to it. I think it's almost. I just haven't really had the craving. I did yesterday the fat order. I did kind of want to open up a jar. I want to try that dance hall Kraken. Oh, the dance hall, right yeah, the Kraken intrigues me.

Speaker 2: 18:11

It's annoying, they don't say the lineage.

Speaker 1: 18:13

It's kind of dusty. They say gas, yeah, unknown.

Speaker 1: 18:17

I think it's just like I bet you it's just like a nicer or different phenol of the Comatose watch. You think so. I don't know. Man, all their weed looks like kind of the same in a sense, and it kind of looks dusty. But I like their weed. Some people don't. It doesn't have bag appeal, though, in my opinion, but anyways, I'm intrigued by that one. Yeah, you're right, other than that, I to investigate. But uh, we'll get there. It was a fat order, buddy. Are we gonna keep our guests like a secret?

Speaker 1: 18:48

I might as well, oh what, oh what, yeah, just about, yeah, yeah, we'll intro him. Uh, come back right back from the doobie, back from that, uh, back from the georgia pie. We'll be right back higher orbit, brought to you by the logginheads. We're back, welcome back, super pumped. We didn't even cliff hang it, we didn't even cliff hang it properly, but now everybody can see it's our good friend, samir man. From you Feel you Brands.

Speaker 1: 19:19

He didn't want to say your last name because he's going to butcher it. Let me try. Sorry, pat Amsic, perfect, there we go. Charlie nailed it. Thanks for having me. Fellas, thanks for coming on, man, super excited to have you, really excited. Founder of you feel you. I honestly remember when the product launched, and was it you that came in here? It might have been, it was me and I was probably like, nah, I was probably so, like such an asshole actually I came twice.

Speaker 2: 19:44

So I moved here from vancouver, um, when we launched uh in ontario and I came once and I met you and I came once and I met uh sean as well, um and uh, I remember it like very vividly because, like I just actually moved for the first three months I was subletting just like a block away from here in the neighborhood. In the neighborhood I remember you saying and I blitzed all the stores and your guys' store was by far my favorite one. I visited on that trip and I'm like I hope I get in that store and I was talking to Sean about the CBG oil and that was when I first got out here. I'm not an LP myself, I'm a brand partner, right, right, I didn't know compliance with samples or anything like that and you just like, look like you're interested and wanted a sample and I didn't have one to give you and then I walked out.

Speaker 2: 20:26

I'm like I'm not getting in that store like damn it.

Speaker 1: 20:30

That's funny, man. Do you think that's what it was? I don't think so.

Speaker 2: 20:33

I think you caught me on an off day maybe, and I felt like interested, but then I didn't have anything to kind of prove what I was saying Sean's always usually more interested and I'm usually like no, pretty much.

Speaker 1: 20:45

But that's like it's not specific to you, it's like almost every product someone comes in. I'm just like no, generally speaking, you're the tougher customer probably. Total potential and things maybe yeah.

Speaker 2: 20:56

You're like we should bring that in no.

Speaker 1: 20:59

Maybe let's just start dynamic it. No, maybe that's just our dynamic. It works for the most part, it is good. You need that counter right, that yin and yang, yeah, I guess. So what's the story, samir? I love the brand man. I got to say one thing I wanted to talk to you about. As I know, we invested heavily in our brand, and I feel like you did too, and when I think about all the capsule oil I don't know wellness brands in this space Like I do think you really nailed it. So, um, what does your brand mean to you and how did you kind of land on that?

Speaker 2: 21:27

Yeah, so we actually. So we've been selling CBD now for about seven years. We were a previous legacy operators. We used to be called CBD, uh, feel CBD on the on the legacy side. And, uh, when we actually we first tried to transition about four years ago and the LP party we're working with, they were like we don't want to be associated with your street name, you have to change your name. Okay. So we had, we basically had a drawing board moment and spent a couple of days and we came up with like we wanted to keep the feel, because everybody referred to us as feel Okay, and we just kind of built around it with the you feel, you. It's non-intoxicating, but it's also formulations designed to to help people feel themselves Cause when they're, when people are anxious, when they're in pain, when they're not sleeping, probably those are like inhibitors for feeling your best self.

Speaker 1: 22:12

Yeah, I totally agreed. That's crazy. So sorry, I'm just like processing that. So you guys were producing some of this stuff gray market before I didn't even think that that was really like available.

Speaker 2: 22:23

We were like. So I'm from Vancouver, as I mentioned, I could see that At 420, like English Bay, we were like the only CBD booth.

Speaker 1: 22:31

Okay, okay, I like it. I love English Bay I proposed my life there, but it was probably super niche and it probably was killing it at the time because no one else was kind of competing with you in the space honestly, it was less niche because the marketing was very different.

Speaker 2: 22:43

Like, right we were, we were marketing direct to consumer, instagram and uh, like we have like influencers and everything. So, like it was, it was that's what's missing, I think, from cbd in the retail stores right now. Because you can't do that, yes, you can't do that yeah and a lot of people don't know to come into dispensaries to purchase these products. But some stores are starting to invite these people in with unique concepts and SEO and branding outside and they're seeing the growth in the category I totally agree with you.

Speaker 1: 23:14

It's funny you say that because I think we were having that conversation earlier about people don't really think about CBD as intoxicating and I guess you're right.

Speaker 2: 23:21

There isn't hard to say oh so fun.

Speaker 1: 23:23

I'm going to get wrecked on CBD tonight, right, like it doesn't usually happen. I mean, I do have one or two people that come in here and they're like like that's their cup of tea, like I'm going to have a bath and I'm going to like smash key aspect of the wellness and kind of broader reach of what the plant does, right, like you know, again, we're always talking THC, but it has so many other aspects and I always oh, going back to your question earlier, sean therapeutic. It has therapeutic effects.

Speaker 2: 23:56

Therapeutic.

Speaker 1: 23:57

That's my terminology, that's what I like to say, that's what I like to say that's a good one, that's a good way of describing it to the consumer. For sure, absolutely.

Speaker 2: 24:04

For sure. But even like that's the thing with minor cannabinoids as well. I know we look at us as a minor cannabinoid brand but we can expand that. For example, for the longest time MTL Sage and Sour was crushing it it was the number one selling flower. Not many people know 3% CBG in there. So CBG can actually, and CBN and CBC and all these minor cannabinoids. Like we talk about how terpenes can shape the effects of the experience and I think we do that as an industry because it's more tangible. You can smell it and interact with it. You can't interact the same way with CBD or CBN or CBG, but I would argue some of those cannabinoids can shape the experience just as much or more than terpenes.

Speaker 1: 24:46

Yeah, I really think I agree with you on that one. I've been really enjoying your to talk to you. Speak to one of your products what's the green bottle?

Speaker 2: 24:53

The green bottle is the.

Speaker 1: 24:54

Focus Drops. That's the one I've been I've been flexing with lately. I've been taking it and I do find it's really nice and, uh, um, getting really good results out of it. So just wanted to commend you for putting out a really nice product. Yeah, Just top of my head where it was like I'm going to make sure I try that before I have a Samir on, and just wanted to give you the positive feedback on it.

Speaker 2: 25:12

Nice, that's awesome. Thanks for thanks for that.

Speaker 1: 25:14

And I saw that you have some new vapes coming out too.

Speaker 2: 25:17

Yeah, so as a brand, we're classically an oil brand, so we have four oils, with the fifth releasing next week, and so we have CBD with different blends and minors and different custom terpene blends as well. Like you might have noticed, with the Focus you could taste a little bit of cannabis, but you could also taste some other things going on there, some lemons, some lavender, exactly Going on your point there a little bit, yeah.

Speaker 2: 25:41

Yeah, yeah, there's a 30,. Like we create, we custom formulated a 38 terpene blend that we infuse into the product and we're choosing these terpenes mainly for like, the top ones that we're featuring in the product are usually tied to the functionality and the experience we're trying to drive. So focus, okay, so like, even here on this card, here with focus, the top five we got is Neurolytol, linalool, farnesol, menthol, geraniel.

Speaker 1: 26:08

So you got a bit of that mint, that uplifting effect as well. And yeah, no, I think you do a great job of like educating people and like we have some of these resources in our store. And then I also got something in the mail recently I don't know if you know I'm talking. It's like a chart and like I had a bunch of my butt hunters said it was really useful for them to just kind of get that revamp on, kind of what I wonder where that is.

Speaker 1: 26:26

That's around it's literally right on the on the board there and grab it on the next segment. But um, I thought that, um, that was a really nice job and um good job no, I appreciate that.

Speaker 2: 26:35

Um, yeah, no, we got a lot of feedback from retailers that they need more education on these things if they want to be able to sell them. So we put together a poster featuring all the minor cannabinoids and I think we shipped it out just two weeks ago three weeks ago.

Speaker 1: 26:47

We sent it right To about 400 stores in Ontario.

Speaker 1: 26:49

Yeah. So I just wanted to say I thought it was really helpful and it's helping us kind of just be able to explain people, because we get a lot more people asking us questions and it is, like Charlie said, hard to convey these things without breaking the rules. Quote, unquote. You know A hundred percent, um, what? Um? As far as the topicals go, I mean, I've been using that stick too. What's, what's the breakdown of the, of the topicals, uh, the cannabinoids and the topicals they're saying?

Speaker 2: 27:12

Um, yeah, so um, uh, the feel stick it's uh it's 500 milligrams of broad spectrum CBD, a hundred milligrams of CBG and a hundred milligrams of CBC. Um, this was a best seller of ours, even like we've been selling it for about seven years. Um, that was one of our original lineup products and, uh, but we changed the cannabinoid profile. Last time it was 300 milligrams of CBD and, um, we felt like the market was looking for something a little bit more, and then we've also moved and leaned into minor cannabinoids. That's great, and so we kind of improved the formulation from that perspective.

Speaker 2: 27:44

But, yeah, it's just six simple ingredients. It's cocoa butter and a beeswax base. Menthol and camphor are those classic icy, hot ingredients that even in like A535. But what we wanted to do with that product that we felt was missing in the market is make it adaptable to day or nighttime use. Like, a lot of people get very self-conscious when, like these products smell like tiger balm. They don't necessarily want to wear that at the office. And at the office is honestly like when you have a lot of your paint, you're sitting at a desk, you're just typing. So, yeah, we wanted to balance it out. So we added lemongrass essential oil and lemon eucalyptus essential oil and that's what kind of gives it um, I like to say the lemon halls kind of scent yeah, I think that you're um.

Speaker 1: 28:29

All your products have like a very sophisticated like um edge to them. I think. So I think from like I said they're refined and their colors and I can tell that you really put a lot of time and effort and thought into how much of these cannabinoids you're going into and they're all kind of Very tasteful, yeah, man.

Speaker 2: 28:45

For sure. And then I want to give one piece of credit where, like the brand, actually my girlfriend is our graphic designer. Oh shit, yeah, you better make sure you shout her out. No, honestly, like this is this is all her beautiful work, like she's, like it's the formulations and stuff that's like my vision and she just really brings it to life and she's she's immensely talented.

Speaker 1: 29:10

Amazing life and she's she's immensely talented. Amazing shout out to your girl. Um, no for sure, sam, I was gonna say man, why? Why? Minor cannabinoids and cbd? Like when, when the legal market took out, you said you're a legacy guy. I guess that is your background, but, um, did you ever think it was going to be challenging getting into this like part of the market in this category?

Speaker 2: 29:24

I think I was um like when we transitioned, I was like blissfully ignorant. I thought it'd be like, oh, I've crushed it on this side of the market, I'm going to hop over here and do it bigger and start exporting. And it didn't really work out that way. Um the first two years we we ended up working with an LP that just recently went bankrupt and, uh, when that happens as a brand partner, that takes the legs out of you as well, that's devastating. Yeah, so so we were operating for two years um just inconsistent stock issues and retailers always frustrated with our availability, cause like people would come back for the products and not have access to them, and they, you know, don't necessarily blame the brand, they blame their, blame their retailer a lot of the time for that stuff.

Speaker 1: 30:07

Um, sometimes brand, they blend, their billion, their retailer a lot of the time for that stuff um, sometimes we do, we get that.

Speaker 2: 30:10

Yeah, it's your fault. Why didn't you order it?

Speaker 1: 30:11

I'm like there was, I couldn't order it doesn't exist anymore, doesn't? Exist anymore. I would say that to people and they get really upset.

Speaker 2: 30:17

Sorry, I didn't mean to cut you off yeah and so so that honestly, that was like a lot of like it was a lot of stopping and starting, uh, for the first two years, uh. But uh, yeah, like we've just recently, recently had the opportunity to switch over, we're working with Cyrus and Canadian Clinical Cannabinoids under his license now.

Speaker 1: 30:32

Love that team, fuck yeah.

Speaker 2: 30:35

And honestly like he's done immense things for us and like we're on a really good path right now and like, yeah, like we lost around $600,000 with the last partnership.

Speaker 1: 30:45

Oh man ouch.

Speaker 2: 30:48

Actually, the last three months of our sales January, february, march of our calm drops we were selling product we knew we weren't getting paid on and we had to clear it, to transition the product right over to the new license.

Speaker 1: 31:00

Yeah, my heart, yeah, no.

Speaker 2: 31:03

But but Cyrus has been amazing. And then yet where we're in a really good spot. Right now We've been three months since the restart and each month is getting better and we're really wrapping up.

Speaker 1: 31:12

Fair enough, man, congratulations. Glad to hear that. I mean sorry, charlie, no, yeah, that's just like pretty devastating and I think for some of our listeners who maybe aren't, you know, necessarily entrenched in the industry, that gives you a little sense of kind of you know, what a smaller producer might have to face and just some of that challenge that we all face as an industry, right, yeah, I think, as we've all evolved and just working with partners, it seems to be a common theme. We've talked about it before, unfortunately, but borrowing from Paul to pay Peter seems pretty common in our industry and it's got to stop, man, because it sucks, and I'm really glad that you found a way to kind of move through that, sam.

Speaker 2: 31:49

So it's got to stop man, because it sucks, and I'm really glad that you found a way to kind of move through that, sam. So glad you're still around, dude, for sure. And then in terms sorry, I just realized I didn't answer the original question, which was why minor cannabinoids? And so we were selling CBD with custom terpene blends in the previous market and the terpene blends would drive the experience. But as we started getting going and seeing the evolution of minor cannabinoids in the US market, we were like, hey, this could be another way to really level up our products. And so that's where we started doing more research into that.

Speaker 2: 32:20

The way we look at it is just like cannabis consumers come to buy flower vapes and all that, looking for an experience. And the approach we take is um, people who are looking for cbd are also looking for experience. They're not all just purchasing it for the same reason. Some people, uh, want something that helps them relax. Some people want something that makes their head a little clearer. Some people are looking for something for sleep and so like, why not use these like things like terpenes and other cannabinoids to just really drive into that experience so the consumer is more likely to enjoy it?

Speaker 1: 32:53

Nailed it, dude. That's a pretty good answer, man. I mean. I think also too, there's a huge lost opportunity. They say there is a minor cannabinoids, and so I see why you've kind of targeted that as your company and it kind of goes with your whole mantra and kind of ethos. So all makes sense to me. Yeah, I was going to ask, like you know, this has been a long time culminating, even before you know you enter the legal market. What do you think we need to do in order to kind of take that next step? I mean, it is a growing category, but I think even we were talking off camera like there's some brands. No one really has an affinity to it. I think some people, like you know, like I know, what CBD is but, like you know, like it really depends, what do we got to do to kind of bridge that? And you know, make this pop off if you will.

Speaker 2: 33:38

Yeah, I think it's a lot similar to what we did with Live Resin Vapes.

Speaker 2: 33:43

As an industry, we all just got behind it and we invested in it and retailers brought it into their stores, and I think a lot of retailers kind of take the approach that are like, oh, you know the wellness isn't doing well, but like, think about it, if you like from take it to another category, like flour. If you don't have a good flour menu, are you going to have many people coming in to buy your flour, right? So, like, um, there's, there's some really good examples of some stores, uh, stores in Ontario that have really innovated how they approach CBD and minor cannabinoids and market it. And I work with a lot of those stores and they are seeing that uptick. So I think it's kind of like which one comes first and then I think a lot of people didn't get into cannabis to sell these type of products either. So some people are more passionate about everything else, not this, and that's fair too, right. Like, I think every store has a different way of speaking to the consumer or what consumer they want to bring into their store.

Speaker 1: 34:37

Yeah, no, man, I think you nailed it perfectly there. Absolutely, what would you say? So again, just going back to some of your innovations, this is your first time kind of hitting it with a THC. Everything else is no THC, right? No stamps. Yeah so we've got a sister brand.

Speaker 2: 34:57

Yeah, we've got a sister brand launching. So you feel you? You feel yourself non-intoxicating? Hi, feel you it's H-I feel you it's kind of a more fun. Yeah, of course I'm going to give it a rip. I'm going to do it. Yeah, it's where we're going to create some THC products, using the similar concepts of how we formulate our products and have social levels of THC. That is enjoyable. So the pen that you just have right there, the Dream Pen we're launching next week, it's an all-in-one disposable. It's 30% THC, 30% CBD, 10% CBG, 10% CBN. We've got 20% of the formulation coming from live resin from Loon Rise Farms, and then we're topping it up with just a hint of added terps, about 1.5%, which normally when you're talking distillate vapes yeah, with distillate vapes it's normally normally like four to seven percent added terps, so like one and a half. It's very light. It's it's meant to just complement the experience and let the cannabis still shine that's awesome, man.

Speaker 1: 36:00

That's a quite an innovative product as far as I know, and definitely excited, ah. So I need to add that to the lineup. So, yeah, I think what you encounter sec, counter-secure, is I think it's a nifty little Arlen one there Samir and the Dream Pen. I really like the branding and the name of it, even this little cloud, the little purple bag, all really well fed out. So shout out your girl again, I guess. Right, that's all her. I guess that gives you a good segue to you know, should you decide down the road to, let's say, dabble in something else, I'm guessing that that's part of it as well, right?

Speaker 2: 36:30

Yeah, I mean I think the really big opportunity for retailers right now is because we saw, I think, last month, like sales have kind of flatlined for retail cannabis and so the way we can grow this industry is let's open up certain sectors. I think balance and new users is a good way to go. I think wellness is still a lot of room for growth there as well. So I think really focusing on these categories, where they might not have necessarily found their potential in the industry, is a good way for us as an industry to thrive.

Speaker 1: 37:06

Pardon me for maybe sounding ignorant. So of course, you changed LP partners as a brand partner. How does the process change from like one to another? Obviously, you have like an ideal formulation, but now you're dealing with someone else who maybe makes it different. How do you make sure that that stays consistent?

Speaker 2: 37:23

Um, yeah, so so we're custom formulators, we have our own standards and procedures, so, like, we're making things to our specification. We're very involved in our supply chain. So, whether it's the CBD, the CBG, the CBN, the terpenes, everything, that's all our relationships In terms of like, using, working with CCC. There are LP of record, so they're the ones that deal with, like you know, ocs and all the other provinces, and they act as that, that in that position.

Speaker 2: 37:54

But we also like and this happens across the industry a lot of LPS are working with other LPS to do certain things. Like some, a group might grow flower but they don't do pre-rolls, they'll just zip their flower over to another facility gets pre rolled up. So so, honestly, like, when we the the change was actually not too complicated because we actually just we had full control of our supply chain. Um, it was just now introducing and and, uh, making those intros on the ccc side to be able to speak with our suppliers and and just iron all that out super cool yeah, I've had so much fun talking cbd with you.

Speaker 1: 38:29

It's been so much. It was such a blast. We got one more segment right we're going to talk about um. Where can we find you, sam? Where's the Instagram for you? Feel you it was? That was right.

Speaker 2: 38:38

It's uh at you feel you feel you.

Speaker 1: 38:43

Yeah, you guys do some some cool like lattes and really like innovative ways to use your product. So give them a follow, follow at higher orbit. Grab yourself some calm drop, calm drops or uh, focus drops, stick and uh, or the dream pen. Coming soon, we'll be right back with samir. We are back Back of the shop. One of us is not high at all. Can you tell who that is? We're back here with Sam from you Feel you. One more segment Talking cannabinoids, talking branding, talking slugging it out in this industry. It's now time to really dive into the heart of the matter, isn't it, boys? What is that? You like that? You got your official report over there too for us? You like that? Well, let's hear it. As you know, the cannabis industry is still grappling with a lot of stigma and misconceptions. Where are you?

Speaker 2: 39:52

even drawing that up from.

Speaker 1: 39:54

I'm trying to get out of nowhere. I know I'm just being funny, I'm just being hilarious. You said one of us isn't high, so I had to clearly out myself as the high one. I guess. There you go, went on a little tangent. Well, you can center us. Why don't you center us here? Yeah, no, I can't even remember what we were talking about. To be honest, you know what, coming when I'm not blazing, believe it or not, I get like really weird brain fog.

Speaker 2: 40:17

I don't know if you've ever experienced that.

Speaker 1: 40:18

Sorry, I didn't mean to put you on the spot. No, not at all, but it is like a symptom of coming off.

Speaker 2: 40:33

Like I said, I remember looking for my keys and he was like buddy.

Speaker 1: 40:35

Why did you put those?

Speaker 2: 40:35

they were on the shelf, I was just never put them there if you were stoned.

Speaker 1: 40:37

The like opposite of like the stoner uh stereotype. It's ironic, right, yeah, well, it could kind of be brain foggy smoking right, but yeah, um, maybe I need more focus drops in my life we got our focus moments coming as well too, which are going to be a tablet uh format, fast acting interesting I've actually had. I don't know if this one is cbn, it is. We've had a few people ask about something like this. Buddy, really, I'm not gonna. You told me that, oh right, is that one capsules? Yeah, um so they're?

Speaker 2: 41:01

they're press pills, uh, press pill, uh way, uh, for two reasons. Number one uh, vegan. That's a huge thing that, like everybody complains that capsules have gelatin, so we wanted to get away from that and, in addition to that, it allowed us to go the fast acting route. Got it Okay? That's why they're called moments within a moment, 15 minutes, you feel the effects, opposed to an hour.

Speaker 1: 41:24

Okay, very cool. I didn't know that. I'm glad we got to touch base about that product. I actually didn't know about that one. Neither did I, to be honest. I only know you were generous enough to give me the stick which I have been using on my janky neck, so thanks for that. I'm curious. So you mentioned, of course, being able to formulate and do your own thing when it comes to making the products. Are you able to share some of the partnerships that you've worked you know with, or, to get to this point, like who you're working with? How are you sourcing, like CBG in large amounts and CBC, like some of these more phantom cannabinoids?

Speaker 2: 41:57

Yeah, yeah. So, honestly, like we probably have one of the most complicated supply chains because we love to work with what we want to work with, like our cbd um, we're actually the only brand right now in canada that's using broad spectrum cbd, so, um, we have to make it ourself. So, basically, we take a uh like a cbd distillate which has all the cannabinoids and and some of the terpenes and stuff in there, and we remediate the thc over to cbn um. So we work with the partner in uh, an LP partner, to do that. Um, uh, forgot there a new leaf uh in. Yeah, yeah, so we work with new leaf on that. Um, we, in terms of our terpenes, we work with a group called Ebno. Uh, they're based in Israel. Israel has always been at the forefront of like uh cannabis research and um, like they actually just cut created a custom formulation, uh uh terpene blend called buzz and, in partnership with Coca-Cola in Europe, that gives you a social buzz that can be infused into like over the counter drinks at seven, 11.

Speaker 1: 42:59

So no way they're there.

Speaker 2: 43:01

They do some really cool stuff on the functional side of the terpenes and so, uh, we work with them to create all our terpene blends. All our minor cannabinoids are coming from hemp, generally speaking, so CBG. There's a hemp cultivar called Panakea. You can actually buy it. Growtown sells it. Yes, okay, it's great, great effects. So we're actually extracting outdoor grown CBG hemp. What we're not, we're sourcing from somebody extracting it Very cool, and so that's the CBG. The CBC is from another hemp cultivar. That's CBD and CBC called Painted Lady. So that's how we're getting our CBC, I think that's out there too.

Speaker 1: 43:42

It might even be through Panakea, yeah.

Speaker 2: 43:45

Or Grotown, grotown yeah, I think so, yeah, yeah, yeah. Or Grotown, grotown, yeah, yeah, yeah, I think so, yeah. And then CBN, how the whole industry is getting it right now is basically it's a commercial conversion of THC, so that's coming from cannabis.

Speaker 1: 43:57

I understand that process a little bit, but do you want to explain that a little bit, maybe for some who don't, or give me a refresher?

Speaker 2: 44:04

Yeah, absolutely so. Basically, thc degrades to CBN over time and using different equipment and different people do it different ways. There's different processes, but basically you could use heat and pressure and time to speed up that process and that conversion.

Speaker 1: 44:25

Cool. So I know that a lot of hashish has high CBN content. Absolutely Cool, so I know that a lot of hashish has high CBN content, absolutely Exactly. Yeah, yeah, yeah, yeah, and it reflects in the highest as I feel like as well. It's like the body relaxation. Yeah See, I like it in that format, but in high doses and oils it makes me kind of weird, yeah.

Speaker 2: 44:45

So I like what you were saying I felt was quite accurate and, uh, I think that's where CBN can be good for some people and and and not for others. So you're you. You mentioned that you feel the body relaxation, but your mind's still going, yeah, and, and that's pretty true to the effects of of CBN. And some people it's like when they're trying to sleep, that's. It's the opposite problem. It's like's like their minds relax but their body's still like tight and like wound up, right.

Speaker 2: 45:11

Um, so we're actually launching a, uh, another oil called our dream drops, which is a more elevated version of our rest drops that has cbg in it, because what we were finding was a lot of our consumers were buying our calm drops and our rest drops and taking both because they were only getting half the equation from one of the products. Interesting, yeah, so we're. We're bringing it together with a different term formulation and and taking both, because they were only getting half the equation from one of the products. Interesting, yeah, so we're bringing it together with a different TURP formulation and CBG and CBN together.

Speaker 1: 45:35

Maybe I got to give that a shot, see if it works. But I'm always so skeptical. People always ask me. They're like does it work? And I'm like I really don't like it, but for like eight out of nine people it does it works really well. So I eight out of nine people it does it works really well. So I hope it works for you. But it's always harder than it's like a 40 purchase or whatever on like an oil for sure, yeah, yeah, what do you think, man sam? I guess it's been a long journey for you, man. I've just been thinking about it's been a few years. You've gone through a few lps. What are, like, the biggest lessons you've learned across your journey? And like somebody is trying to start a wellness brand, like, what kind of advice would you give them?

Speaker 2: 46:14

Love what you do, that's a good one. Yeah, fair enough it's. It's. It's a pretty tolling industry, I think, for everybody, like whether it's brands or retailers or um, lps, like everybody's feeling it obviously Right.

Speaker 2: 46:22

And so you, you gotta love what you do and um, yeah, like um, I think it's also good to make sure you understand there's a lot of like you know, like intricacies with, like working with OCS and different provinces, and I think having partnering with somebody that might have that expertise could be a good thing as well, something that's really coming in handy right now with us leaning on, you know, cyrus, for because he has all the relationships with all the provinces and everybody loves Loudplug, and so those processes are in place and it allows us to kind of leverage their expertise.

Speaker 2: 47:00

And so, yeah, I think, having a partner that really understands and then also, like, if anybody ever works with an LP and they're not an LP themselves, I would say do a deep dive into that LP. If they're public, look at their financials. If they're private, ask them for them Because, honestly, like nine out of ten LPs right now are probably not good brand partners, mm-hmm. So you know you're, if you're not doing your due diligence, you know You're really putting yourself in a tough situation if you're not doing your due diligence, you know you're really putting yourself in a tough situation.

Speaker 1: 47:33

Yeah, I think that's well answered, brother. You nailed it, and I think that means good advice coming from someone that's built such a reputable brand and that's built a lot of trust in our industry. So that was great. Yeah, you mentioned you know, of course, loving it, that being kind of the key aspect what would you say you're like the most proud of, or like what gives you the most reward from having you fill you out in the marketplace?

Speaker 2: 47:53

um, yeah, honestly like that, the, the stories, the messages we get on instagram, the emails um, like, even just like when the team's calling stores and checking in and hearing those, like those, those personal stories, like it. It almost got to a point like I mean, just to be honest, there's been times in the last, with what we went through, I'm like fuck it, let's walk away from this, and I'll let this burn here.

Speaker 2: 48:15

Yeah, yeah, of course, okay um, yeah, there's been times where, like me and my business partners were just like, is it worth it? Like you know uh. But then we get those messages and it's almost kind of like, hey, we have to, just we have to keep going, right. So it's uh, I think that's kind of like. Uh, I also feel I'm building a phenomenal team, uh right now with uh, um, julian and Alex and Jess. Uh, like they're, I think I'm going to have one of the best teams in cannabis pretty soon in the next year.

Speaker 1: 48:42

Um, you know slinging cbd? That's a fun little question. I was just like I don't know, sam, I don't know you that well, what are your hobbies? What do you like to do beyond uh, outside of weed?

Speaker 2: 49:02

um, yeah, I mean honestly like uh, I haven't had a lot of that opportunity the last few years with uh but um I, I'm a huge foodie. I love like like that's like kind of what me and my girlfriend love to do is just like go sit at restaurants for like five hours and just keep ordering like waves of food, different, try different things and just pick at it and uh, and yeah, no, like, uh, like we're big foodies.

Speaker 1: 49:25

Is the food better here or back home in vancouver?

Speaker 2: 49:28

so yeah, it's a really good question. Vancouver, I think the asian food scene crushes um, but in toronto there's so much more uh, like being offered in terms of like, multicultural, uh multiculturalism is that a word, I don't know but um, yeah, like, uh, yeah, there's just so many more options.

Speaker 1: 49:49

Like sam, does vancouver hate toronto. Is that like I got to ask you? I just realized we know that and we know that all of canada hates toronto yeah, um, yeah, I mean I love toronto.

Speaker 2: 50:02

I I feel like I've I've kind of found my new home personally.

Speaker 1: 50:05

So I can't speak for everybody else. I love that we want them over.

Speaker 2: 50:08

Yeah, I definitely think I'm not. I'm not. I already like me, and my girlfriend had the conversation last week. I'm like I'm not going back to vancouver. When we figure out what we're doing, it's either here or somewhere else. Yeah, I like the hustle and bustle over here and the culture yeah, I'm really enjoying it.

Speaker 1: 50:25

Definitely. I went to Vancouver once and I got a lot of funny looks though, because I guess I'm just big and gregarious and loud. I just remember a few times saying it's a different vibe. I'd be like I'm from the center of the universe. Of course it's called toronto and they just like did not laugh I thought it was a really funny joke and I just got like dead fan looks and it was yeah pretty funny, I have to say.

Speaker 2: 50:46

I'm still canucks fan, though, like I'm never gonna be.

Speaker 1: 50:48

You never know fair enough. Why could you be? They stand, yeah, that's a painful path to take, buddy.

Speaker 2: 50:53

Unfortunately, me and this guy are just born into it, but we've had our fair share of suffering in vancouver too, so that connects uh, I got a random question for you.

Speaker 1: 51:04

What can you tell me about your nhl defenseman days?

Speaker 2: 51:08

and it's. Oh. I was never an nhl defenseman. I didn't think you looked like one but but, um, I don't know if you guys have you guys ever played it's called online team play on NHL. I don't play it anymore, but I used to. Like me and my best friend were like the number one rated D pair. Like you basically play one player and you have a team. It's like six v six oh cool. And we were on like the number on PlayStation, the number one ranked team, and we were like the D pair.

Speaker 1: 51:35

That's pretty sick though.

Speaker 2: 51:40

Do you play canucks? You were, so you were, uh, well, you would. You would just like make your own player and then you'd create a team and it's like a league. Okay, okay I.

Speaker 1: 51:46

You know what it's like, charlie. I think it's like nfl street almost, or something no, I know exactly what you're talking about. You just play that position yeah exactly so you were sam padamsey like six foot three defenseman on ice, I was tiny, named after yourself.

Speaker 2: 51:59

Oh, you were little, I was like a jump in the rush. Offensive defenseman Nice, yeah, yeah.

Speaker 1: 52:05

Peppering goals from the blue line.

Speaker 2: 52:06

Yeah, I don't think I've ever actually put a puck in a net in real life, though.

Speaker 1: 52:11

I thought, so you get super stoned and play this game. I used to Like, yeah, that was, yeah, that was a lot of my like uh college years. Yeah, when was the?

Speaker 2: 52:19

first time you consumed, um, I think I was 16, 15 or 16. And so like, yeah, grade 10, grade 11.

Speaker 1: 52:28

I don't know, I just figured yeah.

Speaker 2: 52:32

So I didn't. I didn't get high the first three times and then the fourth time I got high and I got way too high. And I just remember like I was, all my friends were just laughing at me. I was like trying to like, like I was just crawling around on the basketball court there's like little kids playing basketball over me and then one of my friends carried me home. It was a pretty disaster.

Speaker 1: 52:50

That sounds about right. I had something pop in my head kind of when you were mentioning the homies over at the woods and their cbd shop. Shout out to those guys. I know our friends over at ensalada have uh kind of an interesting concept. I think one of the owners there is in the pharmacy side of things and they were trying to pitch me in on this like apothecary.

Speaker 2: 53:12

Yes it's a great program, um, yeah, so. So in salada, what they've been doing, um, for their own stores is they have this program called Apothecare. So all the Insulatas are side-by-side with pharmacies and they actually leverage that and use it as an opportunity to connect the pharmacists to the consumers asking more medical-type questions or wanting to know if there's drug interactions, if they drug interactions, if they were to like for example with their medicine.

Speaker 2: 53:41

Exactly, exactly. So, um, they've had the infrastructure that they built for this, and then now I think they're starting to partner with other retailers. Uh, because, like, just like you guys said, sometimes you don't know how to answer these questions, and so, um, working with a team like Apothecare, you could absolutely reach out to them and have the customer have a consultation, review all their medication and all that, and then, if the pharmacist thinks there's a good option for you at your store, they send them back to you and they come to purchase that product.

Speaker 1: 54:13

I guess my question. I think it is a great concept in theory. They were definitely pushing hard on me and that's all good, but I was kind of like, as I was saying, I'm pretty like staunch in my position with things. I'm like I make up my own choices. Is that something that you've seen like success with your brand, for instance, like, or how do you, I guess, quantify that? Because I know they're also asking for a little bit of a fee and I get that, but it's hard to quantify it or justify that.

Speaker 2: 54:41

Yeah, it's like so, yeah, we've, we've worked with Encelada since the beginning. Um, like, they've always like they've been one of those stores that they'll, they'll, they'll give any wellness product to try. Um, it was like kind of like, why are you better than this one? And I'm like, why can't we both be on the shelf Right? So, like Insulata brought us on early in, and like all our products are generally available at all their locations and we do really well in their shops. And I think it's because they have that kind of trust they've established with Apothecare and the whole systems they have in place with that.

Speaker 1: 55:21

No, I'm definitely intrigued by it. And again, when you're at a loss for words, it would be nice to kind of just tee that off to someone and be like, yeah, that's what you need and it won't interact with that medicine, and buy it right now.

Speaker 2: 55:32

For sure, and that's part of like with cannabis legalization. I didn't think they really thought about like how this is going to work for CBD and like this generally. If you look in the States, you can go to like um, like pharmacies to get CBD products right, or you can order it online and over here it's in a space that generally people associate as as recreational.

Speaker 1: 55:54

Yeah, I mean it's, I think, in the States too. I don't know enough about them, but I know they have really strict, I guess, guidelines in terms of like how much THC can be in like hemp plants.

Speaker 2: 56:04

Yeah, 0.3%.

Speaker 1: 56:06

Yeah, so I guess along that we're losing lots of like genetics and strain specifics in terms of like other minor cannabinoids and hopefully we'll see some of those come back. But yeah no, a hundred percent. I don't know where I was going with that. Nope, it was good. I was thinking when? When does the vape come out and when does the new oil formulation come out? So you're just remind us of that one last time before we say goodbye.

Speaker 2: 56:29

Yeah, so we're. We're launching three products next week, two of them on flow through, have our dream drops, which is, uh, that elevated rest experience. I talked about cbd and cbn and cbd. Um, with a, it's got a nice flavor profile as well as kind of like notes of peach and berry. Um, so we're really stoked about that. Um, we have our focus moments, so that's going to be what we're we're working on with the aspire moon rocks team. Um, they're doing our tablets for us, fast acting. So, um, 15 pack uh of um of uh press pills, cbd, cbg and uh CBC, and, uh, we also have the vape that we tried.

Speaker 1: 57:06

Yeah, that's next week as well. Awesome, the dream pen. I wanted to also ask you one last question here, just so people know how hard you grind and how hard you work. But my understanding you've been on like what a two-year road trip. How far you've been traveling. Did you drive from from van over here?

Speaker 2: 57:23

Yeah, I still have BC license plate on my on my car right now. I've been driving in the express lane and I haven't got a ticket yet, so I'm like I gotta Keep it going. But yeah, no, when I first moved out here, there was about 20,000, uh kilometers on my car. I'm at about 130,000 now. Um, I've been up everywhere, like Thunder Bay, Sault, Ste Marie I'm going up there tomorrow actually uh, Windsor multiple times, Ottawa multiple times.

Speaker 1: 57:51

All right, cause you were your own sales team for a long time, I'm sure Right.

Speaker 2: 57:54

Yeah, and even now, like I'm, I'm still the only main boots on the ground. Um, so, like, uh, like Julian and Alex, I have them work in the phones. Um, I think it's just like from a cost perspective.

Speaker 1: 58:05

I think a lot of the way like a lot of sales teams work are not very cost effective and um, like we found this kind of like a the doors and then they're following up on the phones and there was something disarming about you coming in, and I guess you must find that too. Like if you can catch somebody who is the owner or whatever, and you're like no, I'm the owner of this company, it's not just like I'm a foot soldier for this guy.

Speaker 2: 58:27

You're like no, I drove to thunder bay to come see you dude, yeah, yeah, and I think this is kind of where, like I like, things really clicked for me working with ccc, because Cyrus is exactly the same.

Speaker 1: 58:38

Right he is. Boost on the ground, get out there and take care of business, right.

Speaker 2: 58:42

Yeah, a hundred percent. And yeah, honestly, it's from us right now, it's from a cost perspective because we got to keep the cost down. So it's, I'm the one on the ground, but yeah, I love to do it, so, dude it's such a pleasure having you on this evening. I uh could see the passion.

Speaker 1: 59:00

No, no one can do it better than the person who started it, right? So, uh, it shows. I'm glad we met way back when, and I can't wait to try some of these products. Man, it's super exciting. Congratulations, congratulations, dude. Uh, hit us with the Instagram one more time.

Speaker 2: 59:15

It's at you feel, you feel you Perfect Long story.

Speaker 1: 59:20

Awesome, yeah, now makes sense. And forget. Don't forget to follow at higher orbit and go out and play a fucking rosin head and forget. Remember, tonight's episode is brought to you by rosin heads, by the peanut butter and jelly pack, by some some rosin heads, whatever you do. Those are fire too. Have a good night everybody. We'll see you soon.

Speaker 2: 59:46

Thanks for listening. Diagnostic complete All systems functioning normally.