Speaker 2: 0:07

Minus 10, 9, 8, 7, 6, main engine start 4, 3, 2, 1.

Speaker 1: 0:20

where's our baller box at uh, we got the new improved. We're gonna talk about it. Check that out. Rosin head out, shout out, remember. Uh, higher season three is powered by rosin heads. That looks really slick. It looks awesome. Um, you know, obviously todd's been doing these different baller box designs for a long time. Um, back to his legacy days and I think he knocked out of the park with this one. He's got like just little homages to like the, I think, the evolution of his brand and stuff and I think he did a sick job with it. The idea is we are one of the selected retailers that will be carrying these baller boxes. If you want to build your loved one or somebody a beautiful baller box for Christmas, you can do that. At Cosby Charlie's. We have all of his pretty much everything. Yeah, of Cosby Charlie's, we have all of his pretty much everything.

Speaker 1: 1:04

Half draws and capsules, the half ounce mix pack peanut butter and jelly, all the truffles all the truffles the Twix bars coins. Fill one up and buy your loved one of all our bucks guys. Where was I going with that?

Speaker 2: 1:20

That's all right. Nice intro in. You can check that out. Yeah, no, we're super excited. We're finally got a guest that we've been excited to have on for a while. Homie from the community.

Speaker 1: 1:30

Homie from the community for many years he is. He spent his entire career in cannabis. Did you know? That I did some research and I was super impressed. He's an up and coming star. I'm going to just leave it there. We'll like, we'll kind of like leave the clues in, like breadcrumb it, you know.

Speaker 1: 1:45

Yeah, um, but I guess we'll start off with where we wanted to talk about um, tea breaks, yeah yeah, me and sean happen to be on the same time, tea break and, like our, we thought we could maybe give people that are resetting their receptors, like some, some pointers and tips and things that maybe like help us get through those, yeah, and just talk about it, cause honestly it sucks. It's not ideal. It's not ideal and I think it's good to remind yourself that. You know you build dependencies and everything. I mean sugar is addictive, right? Let's be honest, you know coffee.

Speaker 2: 2:19

You don't want to do too much of anything all the time, right. Do too much of anything all the time, right, yeah, but certainly I don't know if you want to share your experience. Sean, what's been haunting you? I mean, it's been probably basically no Nug November, let's call it.

Speaker 1: 2:33

I'm only in the beginning I basically was having without going into too much detail like a medical procedure done and so I had to stop doing it and I was like you know what Like, why not Like? You know what Like, why not Like? It's been a while and I always just know December is always I like to have lots of fun, so it made sense. I guess one of the more challenging things for me is just sleep.

Speaker 2: 2:51

Yeah.

Speaker 1: 2:52

Period Just getting like the right amount of sleep where I feel like I can function the next day. That being said, I do kind of feel like I need less sleep, so it's a weird kind of are you finding that, In a sense, yeah, yeah, the energy kind of starts to balance back? I find for sure, that's a good way of saying it, I suppose.

Speaker 2: 3:10

But yeah, my sleep's been absolutely long, but CBD helps. Cbd does tend to help. I've been hitting it hard this time and maybe I just went like way off into the deep end, but it's not helping me as much this time, really.

Speaker 1: 3:21

See, I've been finding that I stayed away last time when I did a tea break. I was taking like capsules first thing in the morning and I stopped doing that. And then I was finding when I'm having symptoms and maybe I'll mix it in, Like when I had that, that teapot. I want to show a teapot, the teapot black tea. I was thirsty already. I had a bit of a headache. I felt like I've been getting headaches.

Speaker 1: 3:42

Those are not what I was gonna say like I never get headaches, yeah, and I had to kind of feel like and I looked it up and it is a symptom of thc withdrawal, which it makes sense it's your brain or whatever.

Speaker 2: 3:50

Um, so when I actually wait for the symptoms and then use the cbd, yeah, I'm finding I have more relief, so maybe try that no, yeah, that that's generally like I was kind of taking it uh, daily you, but also I, I guess when you're feeling really extreme swings, it's kind of nice to have something to be like, ah, I can do that. But honestly I like my biggest help would be something like working out like intensely or hitting the sauna. That's a great one.

Speaker 1: 4:18

Yeah, the sauna.

Speaker 2: 4:19

Cause I don't know, and again, everyone's different, but my, one of my big symptoms is kind of gnarly, is I get like insane sweats? Oh, I've been soaking my sheets.

Speaker 1: 4:26

Yeah, my wife says I'm gross. She told me that she's like you can clean the sheets because it's disgusting, and I was like, fair enough, yeah it is gross, no problem, that's not me.

Speaker 2: 4:34

That's one of them, the weird fizzy brain. Like I almost feel like well, so it's like I'll think of something and then it's gone as quickly as it came, like you're not stoned. But you feel stoned sometimes. Sometimes, yeah, I guess it's just the brain fog, um, and then even emotionally, like I don't know, I had one or two days where I was just kind of wonky. So it's kind of key to build that network up, um kind of know what you're coming into and stretching and meditation has been good for me.

Speaker 1: 5:02

I've been trying to make sure to make a point of doing some of that every day and I find that, like this, helps keep you centered and remind yourself why I'm doing it.

Speaker 2: 5:09

That's a key one too. I think about my son and, and there are lots of things the business and yourself even, and just yeah, yeah.

Speaker 1: 5:17

Just using it as an opportunity, as a springboard, for us to kind of get set up for 2025. Right, which is fine, I just just could. I kind of had that moment so I was like, oh my god, it's november 1st, no kidding, holy shit, um have accomplished a lot this year, but you know, yeah, just want to get prepared no, that's it too.

Speaker 2: 5:31

Like I had that moment, kind of, I guess, at the peak of, let's say, feeling shitty, coming off a weed, um, and I was kind of like, fuck, maybe this just isn't the right time to not smoke weed. But I'm glad I kind of pushed through and and continued on with it, because I'm starting to feel a little better and, yeah, I just think, if anyone's out there thinking about it, give it a try, it's gonna. It can be hard, though, it's healthy, it's hard.

Speaker 1: 5:54

Oh, and a support system, because you and I are doing it together. Sorry, I was about to say that and and like exactly too.

Speaker 2: 6:00

Like even with my partner. I made sure to tell her what's going on so that I'm not like a callous asshole or whatever.

Speaker 1: 6:06

Of course. Of course, like the reason why I might be a little bit cranky, babe is not consuming right now, um, but I think again back to the meditation. That's been helping immensely. So I've been able to like just take a deep breath sometimes. Don't let things like irritate you as much as they should. Just take a deep breath sometimes, don't let things like irritate you as much as they should, because I find it is easier.

Speaker 2: 6:27

The short fuse. Yeah, you get the short fuse.

Speaker 1: 6:28

I have a way longer fuse when I'm stoned, you know, somebody could tell me something. I don't give a fuck or I have a way more understanding, or oh, everybody makes mistakes and don't worry about it, it's fine. No, it's fine, you know, and I'm like wait a second, don't say that that's not nice.

Speaker 2: 6:44

I'm just being honest.

Speaker 1: 6:44

That's what goes through my head. Anyways, don't call people stupid guys. I guess that's what I'm trying to say, yeah.

Speaker 2: 6:51

Yeah, we're about love, not hate here, that's for sure. I catch myself doing that too, man, so it's it's not really, I guess, without.

Speaker 1: 7:06

Yeah, just cannabis is chill man, chill man, you know. I don't know, I do miss it, though I kind of was like thought about smoking with our guest today too, and I was like, should I do it? I know I always have these like thoughts running through your head too, like a reason that you shouldn't be doing it. Do you find that well?

Speaker 2: 7:18

at both man, it becomes so compulsive, like even when I talk to other people who, let's say, share their struggle too. Sometimes it's like you can get into that really compulsive, or yeah, like you said, you just think about it too much and staying busy. Sorry, that was a big one. Staying busy, yeah.

Speaker 2: 7:35

Keep your schedule full, that's great advice Keep your mind off it, uh, and then not one thing's going to work. You need to do a combination of all and you might still fuck it, but one day it can be a success if that's all you set your mind to. And then try two days and then go from there, right, yeah?

Speaker 1: 7:51

thousand percent. Yeah, I guess we're gonna talk about um another cookie crumb, cookie crumb, cookie crumbs what crumbs you?

Speaker 2: 7:59

got, we're gonna talk big marketing.

Speaker 1: 8:00

Today our guest is a marketing expert in the in the.

Speaker 2: 8:05

Yeah, I'm excited to kind of hear his take, especially on someone who's basically only operated in the space and it's so restrictive. Of course it's not really our specialty but we're trying to make it work and obviously we're very fortunate to have someone like Carly who helps us out with that.

Speaker 1: 8:21

Definitely. I would say that it's one of the more challenging things, I think, being a cannabis business, and so I'm really excited to talk to our guests about it Absolutely, and even to like preface that.

Speaker 2: 8:32

Sorry to, I don't want to get too into, let's say, politics, but it is election day for our neighbors down south, so it's, it is on my mind and oh, but that is important because both candidates have said that they support legalization, which would be huge, I think, on a global.

Speaker 2: 8:46

Correct. Yeah, and that's kind of what I wanted to ask and pick I guess each of your brains about is what implications that might have for us up here. Whether it's weed, or how it's marketed or fuck, it might change everything Well it also, I think, banking right.

Speaker 1: 9:02

Isn't that really the big one? It's like once, once the banking sector is okay with it, that opens a lot of possibilities for us to like, I think, find renewed investment in the space, because right now nobody wants to invest in Cannabis. Let's be honest, right.

Speaker 2: 9:15

You know what, though? It almost makes me nervous, because that means they're on the precipice of kind of like what happened to us Seven years ago, which is like, oh, kind of dog shit. It's like what we're still seven years ago, which is like kind of dog shit. It's like what we're still picking up the pieces of now.

Speaker 1: 9:29

Yeah, I'm sure that's what's happening in New York right now. That's kind of from my understanding what's going on in New York right now, yeah, the financialization of it. Really expensive to open.

Speaker 2: 9:38

Everybody's rushing to open right and there are different territories in New York City, yeah, and again, just making all the dollars make sense. Everything is about capitalism in North America and it's hard to apply that. It doesn't work that well with weed. In a weird way, I think there's some cultural shock there that we're still working through. Yeah, anyways, that'll be really interesting. I kind of worry about it because, like, let's say, it's become industry in Canada, even though it's still kind of, you know, finding its feet. But let's say, america opens it up and all of a sudden they start you know, for lack of a better word start swinging the big dick around. They're selling everyone else their weed. It's better at a better price, and you know what I mean.

Speaker 1: 10:23

Like it's going to be interesting to see how that affects us here, the global dynamics of that too, yeah, yeah, it has really and if it'll affect, like canada's game too, because I know that a lot of our money is being made from selling to.

Speaker 2: 10:35

We talked about this last episode germany, australia, australia got it and right, so that's just a way bigger market at the end of the day. It's's like I was saying, and it's always hard to compare. I said this to a friend because people always compare and they're like, oh, the Canadian economy is so shit and yes, we're struggling, but it's always in the shadow of the USA, and that's like being like man I'm so mad that I'm not as good at basketball as LeBron James. It's like dude, of course you're fucking not. Well, america's blazing the way all the time, so you can't really compare the two. So, anyways, I don't know where I was going with that. No, it's not apples to apples.

Speaker 1: 11:13

Right. So anyways we're fortunate to be in it. You have to imagine that some of these guys markets and stuff that are going to legalize. I've learned a lot from what we've done From watching. Yeah, you have to imagine things not to do right. If anything, I'm sure Canada is kind of a playbook for that.

Speaker 2: 11:30

Yeah, it'll be interesting to see, but oh, that's another one. So again into marketing, with what you said about banking, I think that has a huge implication on something like social media, right, because that's their biggest issue, right? Yeah, yeah, yeah, again, not something I'm as familiar with. I've been off Instagram for like, probably since.

Speaker 1: 11:57

There seems to be some sort of a shift there, because I have noticed more cannabis-friendly businesses on there. Unless they're like slithering through the algorithm. I don't know. I can think of a specific retail business. I'm sure I can see. I see my friend, we'll talk about it. Yeah, smiling, so that's been kind of interesting and I wonder if there is just a fundamental shift in Zuckerberg's world, kind of, regarding cannabis, and maybe he's paying attention to what the candidates have been saying about legalization too. Man.

Speaker 2: 12:25

I mean legalization too, man. I mean, we all knew it was a matter of time, right? Yeah, who knows I'm? I'm excited, I'm nervous, I'm a mixture of a lot of things, but uh, on that front it'll be cool to see, hopefully it's about time.

Speaker 1: 12:33

Were there any other cbd products that you wanted to highlight I know we kind of talked about oh yeah, no, I've been hitting.

Speaker 2: 12:38

Uh, sam's, you'll feel you hard with the cbg and the cbd. That's been nice. The collaboration with the Aspire.

Speaker 1: 12:44

The Calm Drop.

Speaker 2: 12:46

The.

Speaker 1: 12:46

Aspire collaboration. The pills no, no, no. The loose oil, oh, the loose oil.

Speaker 2: 12:50

Okay, I won't talk about the pills. They weren't for me. Okay, the loose oil is nice. Yeah, yeah, yeah, you've tried it. I know exactly what you mean it.

Speaker 1: 13:00

I like those. I also like those Stigma Grow full-spectrum capsules, the 2-milligram THC to the 50-CVD full-spectrum formulation. I honestly found those are like a godsend. They're really good and I guess technically there's still 2 milligrams in there and maybe that's why I find that.

Speaker 2: 13:16

No, no, no, I agree, I've used those too, and I think that's okay to wean a little bit as well. But also I'm like just chuckling to myself, I'm like, hey, that's like nothing to you or me, so no, pretty much.

Speaker 1: 13:28

Yeah, I was gonna say at nighttime. That did help with me. I couldn't sleep the one night and I forgot to tell you that I did have success with the Press Fast Acting. The Aspire, the CBN you don't like CBN, but the CBbn, cbd capsules that you feel you?

Speaker 2: 13:45

I'll shout out sam you know what, though, like I'm, so I got.

Speaker 1: 13:47

I got a good one and I didn't feel groggy the next day at all. I felt great.

Speaker 2: 13:50

Right, I fell asleep I haven't revisited cbn a long time. I could have been my chemical makeup at the time. Maybe I was chuffing a lot of weed and it didn't interact well. Maybe on its own it would work.

Speaker 1: 14:00

I don't know, but I am I find that the, the, if you do the cbn, the cbd and the thc in the in the equal proportions, I find that to be just like it really is a good one for me. I enjoy it anyway, so I get a good restful sleep.

Speaker 2: 14:15

interesting, I've been just anecdotally noticing it's. It's happened over time so I can't say it's been like know a big spike per se and like an outlier, but for sure the bigger mass of people asking for minor cannabinoids. You feel like that's true? Yes, I would say so. General people, less common consumers, getting more, just like people who know what CBG is or want there's been less questions around it.

Speaker 1: 14:43

I notice how people know about it and then they just ask me for it. They're not like asking what it is, as much anymore yeah, they're finding utility for these other cannabinoids.

Speaker 2: 14:51

It's. It's cool to see, and as the market develops, we're getting better products too, right yeah, yeah, really enjoying this like lazy.

Speaker 1: 14:59

What's the middle of the day, too. We're not doing a night episode. I forgot to mention that we never.

Speaker 2: 15:02

That's right we are at the back of the shop. A couple deliveries just went out. Yeah, the store is open. I can hear a little chitter-chatter up front. Sounds like Shout out to our great staff here at Cosmic Charlie's at Clean West.

Speaker 1: 15:16

We're going to be right back with our next guest, colin Banbury. Baby Woo, we call them Bambury baby. We'll be right back. Don't forget to follow at higher orbit, smash the like button and all that good stuff and check out, uh, and follow Rosinheads. Yeah, buy some Rosinheads. Yum, we're back Back of the shop With our boy, colin, colin Vanbury, aka Campaign, colin, campaign, what's?

Speaker 3: 15:45

up homie. Thanks for joining us. Thank you so much for having me, man. It's been a long time coming. Appreciate you guys.

Speaker 2: 15:49

It has right. We went right from the West Coast.

Speaker 3: 15:51

That's right I got in last night. Yeah, straight to Cosmic Charlie's Straight to it.

Speaker 2: 15:56

baby, How's it going out there?

Speaker 3: 15:57

Yeah, it's going great. Yeah, we got a busy, busy month for sure. November 1st we had our soft opening for THC Whistler, which is awesome we're like the only cannabis store in the village which is a super, super exciting opportunity.

Speaker 1: 16:09

Congratulations to Spencer and you and the whole team. Man, it must have been a long time coming right. I know it was like to get the license and be that first store in the village.

Speaker 3: 16:22

It was like a process, am I right? You guys know how it is. I mean, you don't just snap your fingers and open a cannabis store, especially in Canada, with all the regulations and everything right. So it's been a long time coming. I mean even just the getting the former tenant out of there and all these kind of things. You know there's just so many different things behind the scenes, like when you guys see the store, when you see a podcast like this. Just know there's so much work that goes on behind the scenes. These documents to preparation.

Speaker 3: 16:38

It's never just. You know, it doesn't just happen right.

Speaker 1: 16:40

It's not just like flick on the lights and go right. That's what people realize, you know.

Speaker 2: 16:43

Yeah, it's a long, long run, that's for sure. You just got to keep going, man. And just to quote well, we look up to Spencer and you, of course, and what's the quote? Slow growth is better than no growth.

Speaker 1: 16:56

Yeah, I think that's that right.

Speaker 3: 16:59

And I mean just on that topic. I mean, thc has been around for almost 10 years now. We're going to be celebrating the 10th year anniversary of the brand this year, so this is the first time that they actually opened a second location. So think about that.

Speaker 3: 17:14

That's a full decade of creating community, learning about the industry and all that stuff, before just going out and expanding versus you know some of these other stores, so I really respect guys like you, who you know you're really refining, like that first location, making a community, making a brand, before just going out and try to you know, open everywhere.

Speaker 1: 17:24

Thanks, dude, Appreciate that man. And yeah, it's, there is no race. And Charlie said I think it's better slow motion than no motion there you go, that's what it is and you know, I feel like every day, brick by brick, and you just got to keep moving forward and really that's a lot of entrepreneurship, not just cannabis, right, In general, I would say you know it's fucking get up and grind every day Pretty much Right, you know sure.

Speaker 3: 17:45

No, that's you have to if. If you're not, you know a hundred percent going forward in this industry. You know the nominations, so the nominees are in for this year's so you can actually go and vote on all the finalists Well, not the finalists, but the nominees right now. So, yeah, please go to adcanca check out the awards. I mean, that's our biggest yearly thing, so that's awesome, man.

Speaker 3: 18:18

Yeah, I started Adcan, pre-recreational legalization. So the reason I started Adcan is I started seeing all these billboards pop up from companies like Tweed and you know, all the Tilray and stuff. And that was pre-recreational legalization was leading up. So there was like this weird gray space where they were able to do ads and billboard ads and all this stuff before legalization, because the cannabis hack hadn't come into effect yet. And me I just found that super interesting. I was like is this legal? What is this? I was working in the cannabis industry at the time for weed maps, um, and I started creating a blog just writing about all these different ads that I was seeing, um, the billboards, the different advertisement and the branding strategies that I was seeing from all these cannabis producers. So that was like 2017, maybe 2018, before October, like leading up to October of 2018, before legalization. So I think I had the awards. I think the first year was 2018. Crazy dude Of legalization, yeah, yeah.

Speaker 1: 19:07

Congratulations, man. So it's been a minute like almost six years. Yeah, yeah, yeah.

Speaker 3: 19:11

Yeah, no, that timeline adds up. So yeah, it's dope dude Right since the beginning, for sure. I always a smart idea what you were doing there and like shining light on the different things and all the categories are great and I think rosin heads is nominated.

Speaker 1: 19:27

You know, I'm just gonna shout them out quickly.

Speaker 3: 19:28

I'm sure the packaging I think it's got our vote. The um, I saw that. Yeah, that's packaging design.

Speaker 2: 19:31

Yeah, actually you want a chocolate. You want one of those delicious chocolates.

Speaker 1: 19:34

I'll never say no to that, charlie on tv where it doesn't mean you need to be man yeah, I'm on the tolerance break episode.

Speaker 3: 19:39

This is crazy. Wow, I'm super. I don't know.

Speaker 1: 19:41

I'm gonna take care of you for the rest of us um, and then also obviously um yeah, that's the package, tv and j, that's not fire for the um, for the ad can, for original packaging, and I honestly think I I don't want to hate on anybody, because everybody's there's been nominated, but to me this is the clear winner.

Speaker 3: 19:57

Innovation wise, so shout out super dope concept, from the branding to the actual execution, of having the two different flavors the peanut butter and the jelly and then being able to get different rotational flavors. I think is a very cool concept and the weed's good which matters.

Speaker 1: 20:11

That's it right.

Speaker 2: 20:12

No, absolutely A thousand percent I wanted to ask. So you mentioned huge journey there, weed maps A lot of people might not even be familiar with Weedmaps, but that was definitely big legacy days. We're still on Weedmaps, we are, they're important For sure.

Speaker 1: 20:26

Yeah, If somebody from Weedmaps called me because I'm trying to get a hold of you, I don't know. It's funny. There are sales calls. I've been trying to call them.

Speaker 2: 20:34

You must not be with them. That's a big journey, would you say. Over time things are getting a little bit easier in what you do, or harder or different.

Speaker 3: 20:44

Definitely different, yeah, different. So when I first started in the industry Weedmaps you know it was completely unregulated. So I was working a lot. I was focused on Canada, but then I started focusing more on the California market. They actually brought me in as the influencer marketing manager, focusing on like the whole company. So I was getting to go down to California a lot, getting flow down there, which is awesome, to kind of learn about the market there.

Speaker 3: 21:05

That was, you know, I was still in college actually when I was working at Weedmaps, so it was a super cool opportunity to learn about the market there and that was super fun. You know, there was no restrictions. We were kind of doing whatever we wanted. We were a technology company in Canada. We really didn't have restrictions. All the clients we were working with were unregulated legacy producers. They were just awesome people doing whatever they wanted. So it was a lot, a lot of fun. And then I went from weed maps to the supreme cannabis company, which was a licensed producer, right, had brands like seven acres, yeah, and, you know, khalifa Kush enterprises and all these other brands that we had. And that was a stark contrast because it was I was Going from doing whatever you wanted to. Now I have a legal team Like there's like every time I want to do a marketing campaign I have to go through three lawyers.

Speaker 1: 21:45

That was completely different. Excuse me, no, no, no, I can see that.

Speaker 3: 21:50

It was for once when I was getting yelled at. They're like you're trying to use Wiz Khalifa's face in an email. Are you insane? You want us to all we do this sponsorship. So that was definitely different. You know, it was a learning curve, um, learning about just the legal industry, what we can, what you can't do. Got very familiar with the cannabis act out of necessity, um, during that time. And then, you know, leaving supreme, kind of, as canopy was just about to acquire them, I left supreme. I went to vancouver to work for thc canada, um, and which I'm working at right now you're back, right?

Speaker 3: 22:19

yeah, I'm back there, yeah, and in the middle um was also drops right, I was working with ghost drops too and you know, shout out to both of those companies. They've been very uh, they're very lenient on the marketing side, where, you know, we we were able to have a lot of fun. Obviously, we were regulated and we are regulated in the same way, but we push the boundaries and we're having a lot of fun, like at thc. We're just we're putting out a lot of content and stuff that may be, you know, some people might be scared to put out on their channels or whatever, but honestly, I think we all need to push the boundaries, um, so that we can have more fun and sell more wheat.

Speaker 2: 22:48

I agree, man.

Speaker 3: 22:49

I couldn't agree more, it's definitely been like a, a journey of, like it was fun and unrestricted and fun again, um, and now it's kind of just a balance balancing act of of both. For sure, and you know, I think the industry as a whole, um has gone through a lot of, a lot of shifts and a lot of changes, like certain things are positive, certain things are definitely negative, um, but you know it's just, it's just adapting and like I'm just happy to be here to be honest and be able to sell weed for a living.

Speaker 2: 23:12

All right, man, you got the same positive vibes that we love to see.

Speaker 1: 23:15

Had you um been to California since your most recent trip? Like you said, you went from Remax, but I know you recently went and you met Uncle Bernard. I had to say that I realized I was like holy shit, what was that? I never got to ask you about it.

Speaker 3: 23:28

Thank you, for bringing that up. Yeah, I know. So yeah, I was in California recently. Yeah, I was going down to California a lot during Remax times, been back a few times, but recently, my recent trip to San Francisco, that was my first trip to the Bay Area. Okay, we got to go down Spencer and I got to accompany Spencer. We had a meeting with burner at the cookies compound, which was super, super cool, cuz I go see where you know they do all their work up there. It's like an hour ish north of San Francisco I would in the mountains, a beautiful area and the compounds just crazy man. They have the crazy podcast studio.

Speaker 1: 23:59

They're like and everything's branded cookies. I can imagine like down to the T, everything right, Just the same. You're just like oh, this thing is cookies. Yeah, it was very awesome.

Speaker 3: 24:07

So we got to meet with Berner. You know we're talking business with him about potentially doing some collabs here in Canada.

Speaker 1: 24:12

That's amazing man.

Speaker 3: 24:13

With cookies and stuff. So it was very cool, very like. It was an awesome opportunity to meet him. Bernard and I have actually been following each other on Instagram for like five or six years because he actually owned a business with Weedmaps that was marijuanacom. They were both co-owners of.

Speaker 1: 24:26

I was wondering. That's why I wondered.

Speaker 3: 24:27

I was trying to make a connection between the time of.

Speaker 1: 24:29

Weedmaps and I'm like is there some sort of connection? There he was.

Speaker 3: 24:35

Yeah, he was part, like they were, and just kind of stayed in contact. He's actually shared the Adcan Awards a bunch of times because Cookies has won it and he's won it. So I've been in contact with him in the past but to actually meet with him in person, smoke a joint with him and stuff was super cool to be there with.

Speaker 1: 24:48

Like definitely Cool.

Speaker 3: 24:49

Heroes are cool people, right For sure man he's definitely one of my idols, one of my inspirations and he was just a super dope guy. Him or any of his crew, they were just awesome people.

Speaker 1: 24:58

Yeah, that's sick man. Yeah, that's pretty cool, Very cool. We're going to shift from there. What else did you do in California?

Speaker 3: 25:07

Yeah, good question. So I've never been to the Bay Area. The Bay Area is really interesting yeah did you enjoy it I? Actually liked it. There's a lot of things being said about San Francisco and stuff, but there's definitely sketchy areas. We were right on the border of the sketchy area but I enjoyed the city. I'm from Toronto.

Speaker 1: 25:23

I'm from Vancouver. You're used to it Exactly as long as you keep your head on a swivel, you'll be fine, but I really liked it there.

Speaker 3: 25:29

The weather is super interesting. I've never seen this before but the clouds come in ground level Instead of usually you look up and the clouds are up there. But the up and the clouds are up there, but like the mist and the fog almost comes in like ground level, uh, and it's like it's just, it's very uh like interesting, um, yeah, you could go to the bridge and it'll overtake the bridge and you're like, wow, it's out of a fucking movie it's crazy. The food was really good there.

Speaker 1: 25:51

The weed was really good as well, and let's ask any brands or like really sick products that you try, that you're really memorable for you but we're really lucky that burner did hook us up with some some stuff and he also, uh, he gave us this purple sand that cookies has, which is like this purple, full melt hash, what, and it's like it's literally pure purple.

Speaker 3: 26:08

It's crazy. So we were rolling up joints with like so it's really weird. So it's full melt hash, but when you touch it it's basically starts to stick to your finger and turns into almost like live rosin, like the texture, okay you can then take that full melt hash yeah, you can donut and turn into like snakes and stuff really easy.

Speaker 3: 26:22

So we were rolling up donuts with it and it was beautiful. I'm trying to remember what we were smoking. We were smoking, uh, oh, it's actually alien labs you're wearing the shirt right there um the bisconte. The bisconte was fire, uh. And then there was another one. We tried them. That wasn't that great, to be honest, but the bisconte was really, really good, and we were rolling that up with the purple sand, so that was yeah that was definitely proud.

Speaker 2: 26:40

Yeah, they're always a little ahead of the curve with the genetics and the products down there. Well, we'll get them eventually, hopefully. I hope so. Yeah, someone make me some purple sand.

Speaker 3: 26:49

Whoever's listening out there, you heard it here and you maybe we'll touch on this in a bit too, but we were talking about, you know, us legalization and stuff, and that will be interesting to see. If us brands start coming up here, um, if we're able to, you know, get products shipped across the border from the US to Canada, it'll it'll change the market here. Might not be the best thing for Canadian brands and producers, but for Canadian consumers it's gonna be very exciting, for sure that's what I was thinking right, like a little bit of trade, and we'll see what that looks like.

Speaker 1: 27:14

Yeah, yeah, it's exciting hey, colin man is a seasoned like cannabis marketer. I mean, you've been doing this for a while. Like what, uh? What do you think presents the biggest challenge? Like today, as, like a marketer in cannabis, I don't know.

Speaker 3: 27:25

Yeah, yeah, I think, um, I think, just standing out from the competition, you know, obviously, just standing up from each other is super hard. There's a couple different things that my mind goes to right now. You know, the most important thing, at the end of the day, I'm a marketer, I love branding, I love marketing, I study it, it's my thing but at the end of the day, the most important thing is the product. I can do amazing marketing and branding for your company, service or product, but if it's not great the second, that that consumer gets the product in the hand, it goes home and tries it and if it's not a great, doesn't deliver on that experience that we've been promising in our marketing and branding, they're not going to rebuy it. And then the brand doesn't really exist. So the product has to live up to the branding and the marketing promises.

Speaker 3: 28:09

So really, I think, if that's the number, one thing every brand should be focusing on is just dialing that in and then you got to find the ways to tell those stories authentically about that product and about your brand and about the people producing the product. I think that you know there's still a lot of, there's a lot of complaints that we could make about the regulations and about Instagram and about all this stuff, but I think, at the end of the day, there's still a lot of opportunities to push your brand forward and to have fun and to to reach consumers and stuff, and it's really just about having a good product and then telling your story in an authentic way.

Speaker 1: 28:38

Totally. Do you see like a fundamental shift in like the social media side of stuff? Have you noticed any changes kind of like for the better, for cannabis? Do you think in the last little bit?

Speaker 3: 28:48

Yes and no.

Speaker 3: 28:50

You know, you actually touched on it earlier.

Speaker 3: 28:52

We are seeing more advertisements and I think the reason for that what I've at least concluded is that Instagram and Facebook you know, at the end of the day they just want to make money, right, and if you pay them, they are less incentivized to take down your content.

Speaker 3: 29:08

So, essentially, if you get an advertisement approved, so if you go on to Facebook or Instagram and you can find a way to get that approved, so you could run an ad for your shop and as long as you're not putting the words THC or 15% off or buy now or shop or cannabis dispensary or whatever, and you're just it's something more vague you can get that approved by Meta, instagram or Facebook and once it's approved and you put those dollars behind it, instagram and Meta have already looked at your content, approved it and then posted it out.

Speaker 3: 29:31

So it's very unlikely that they're going to come back and then give you a strike for that content, because they've already their algorithm has already looked at it and approved it, and now you're putting dollars behind us. They have even less incentive to take it down or or penalize you because you're a paying customer. So we're actually seeing like dispensaries having more leeway with paid content than native content now, which is like dispensaries brands, all of that, which is super interesting. Um, if you're just doing this the right way or you're doing it vaguely, you know, and you know the cannabis act, be damned or whatever, but uh, but yeah, no, I, so we're seeing that.

Speaker 2: 30:07

But then, on the other hand, you know, unfortunately we're seeing like big brands getting deleted and pages getting taken down.

Speaker 3: 30:10

Got taken down um weed maps main account got taken down again, which these accounts have hundreds of thousands of followers 400,000, 500, 600,000 followers. I couldn't imagine losing that audience.

Speaker 1: 30:21

That's heartbreaking. So there's, you know, it's still. There's still a lot of censorship. The followers 400,000, 500, 600,000 followers.

Speaker 3: 30:25

I couldn't imagine losing that audience. That's heartbreaking. So there's, you know it's still. There's still a lot of censorship, um and and accounts getting taken down and stuff, but I think that there are, you know, smart ways to get around it. And you know, I think the biggest thing on social media right now, especially Instagram and stuff, is just video content. Like, if you're trying to get into new people's feeds and stuff, that's what Instagram is pushing right now. So if you're doing reels or video content, that's the way to kind of get pushing to new people's feeds. Yeah. But yeah, there's a lot of opportunity, but you also just got to be super careful.

Speaker 1: 30:48

And be careful still. Hey man, you nailed it. That was a really good answer. Dude Nailed it. It's impossible.

Speaker 2: 31:03

I don't, I can't comment to it as much for sure, I mean and I don't.

Speaker 3: 31:06

I don't blame any brand who doesn't want to put a lot of time into something like instagram where it's like if, especially if they already got an account deleted once or twice, it's heartbreaking. It's a lot of, it's a lot of work to do that. So I can understand why brands are like. Now I'm just focusing on other channels or I'm just you know, what I don't like is when brands just go I'm giving up, or you can't market in cannabis, or you can't market in Canada or whatever, and just do nothing. That's not acceptable. But you know, if you, if you, if you don't want to do Instagram, I understand you got to put your energy into something else.

Speaker 2: 31:42

So that's it, man. On that note, I had a thought that's still I don't know how to vet in what's your opinion on cannabis influencers?

Speaker 1: 31:45

That's a good one, yeah.

Speaker 3: 31:47

I think the world is turning. You know, influencers don't matter as much anymore as content creators do, so it's not even necessarily about as much as like how many followers you have, but it's more about like the content that you're producing, the quality of the content and if that's being shared out. So personally, I'm seeing like I don't know if you guys see this, but on instagram and stuff you'll all see videos with like a hundred thousand likes. But then I'll go to the page and this guy's got like two thousand followers like less followers than I do and I'm like obviously it doesn't matter, this guy's content's getting served to people and it's getting out there, and so if I'm a brand, why do I care how many followers you have?

Speaker 3: 32:19

If your content that has my product in the thing is getting that many impressions and that many likes right? So I think it's around the quality of the content. Um, I think you know the concept of influencers goes back way before social media. Obviously, people who you trust or people who are interesting or other people look up to talking about products and brands like that's never going to go away, it's just a, it's an elevated version of word of mouth. I think influencers are always going to be important in that way, but I do think that they have to just be a little bit more thoughtful about the content they're creating, the message that they're speaking, as opposed to just like just getting old of, like just posing with a new brand.

Speaker 1: 32:55

As opposed to like content with intent, where you're talking about right, Not just like pump it out, pump it out.

Speaker 3: 33:01

Yeah, you got to educate inform or entertain your audience, otherwise they're not going to pay attention to your content anymore, and so you have to do that, while hopefully promoting for brands. If that's what your, you know, if that's what your job is.

Speaker 2: 33:11

Good one man.

Speaker 3: 33:28

I wanted to ask and maybe you know you can't always share your secret sauce but what are some of the strategies that you've used and that have worked to help build the great brand that's THC? Yeah, well, I have to give all you know respects to Spencer and Shaw rest in peace and you know the rest of the team there, because that brand's been built for a long time. Like you can't go back and fake history. I always say that you can't fake a story. You can't fake authenticity.

Speaker 3: 33:39

You know, it just is what it is. They've been around since the pre-legal days. They were taking those risks. They were getting licensed by the city of Vancouver back when there was no federal legalization, even promised. They were taking these giant business risks to do those kinds of things, making those connections with consumers, making those connections with all the legacy brands and really building something back in the day.

Speaker 3: 33:59

I think you can't fake that, so I won't take credit for any of that.

Speaker 3: 34:02

What I've been super blessed to is to be able to to come in and then take that and and and try to elevate that to the next level.

Speaker 3: 34:08

So when I first, um, first moved out to Vancouver, I guess it was like four years ago at this point, and then I've been back and then back, uh, or five or four or five years ago, uh, but honestly, years ago, but honestly, yeah, that was just my, that was my whole, you know, goal was just to take that brand and elevate it and kind of educate the rest of the country of. Like, you know, this is what these guys are doing out here in BC. I want you guys all need to know what's going on, cause when I was working at Weedmaps, that's when I first met the THC team and first kind of became familiar with them. They were one of the top ranking stores on the app and that's kind of. I went there, was just crazy busy all the time and stuff, so I always knew that they had this community and culture out in bc. Um. But yeah, honestly, like the, the strategies that we've used um honestly are we've doubled down on content, like we do think content is king, specifically at thc.

Speaker 1: 34:54

at least you know, we, we podcast coming, matter of fact, yeah, we have a podcast roll the dice podcast.

Speaker 3: 35:00

Check that out. It's gonna dropping soon. It might be dropped by the time that this episode comes out. So definitely appreciate that.

Speaker 1: 35:05

That's dope man. What a great conversation. I'm so glad we made this happen. We're going to be back with another segment with Campaign Colin.

Speaker 3: 35:16

Yeah, where can they find you, dude Adcannabis? Where are me on Instagram campaign call, and you can check me out on Twitter, linkedin, just Colin Bambery as well. Yeah, appreciate y'all for sure.

Speaker 1: 35:23

Yeah, man, don't forget to smash that like button and follow at Hyrule, we'll be right back, and Rosenheads and Rosenheads Shout out, rosenheads, shout out, rosenheads.

Speaker 2: 35:39

And we're back. Beautiful day in Toronto it's crazy.

Speaker 1: 35:43

It was gorgeous out there. Yeah, it was gorgeous. We just had a little. Well, we caught a little sunshine raise between our sets here A little secondhand smoke Back with Campy and Colin Adcan Cannabis THC Canada. Welcome back, baby.

Speaker 3: 35:57

Thank you. I'm nice and stone now. Thank you for that joint.

Speaker 1: 36:00

There we go.

Speaker 2: 36:08

A little 1964 blue dream.

Speaker 1: 36:08

Always in the right place, that's right yeah, it was hard to say no, they're not gonna lie. Going back to what we were talking about earlier, something about sunshine on the face, though, too, I think so, yeah, what's the tolerance?

Speaker 3: 36:13

break with a little pest, though, you know you're right, you're right in the face of it.

Speaker 2: 36:16

yeah, that's honestly the hardest part for me is I literally am so engulfed in it, like I come here every day, so it's like fuck and I have like a thousand products. It's delicious.

Speaker 1: 36:32

It makes it extra hard. When you like, literally own a weed store, definitely do my whole life is weed.

Speaker 3: 36:37

I'm on a tolerance break. I'm just thinking, talking about doing marketing for a work with weed all day, so it's yeah, it's just a constant reminder.

Speaker 2: 36:45

It's a constant reminder.

Speaker 1: 36:47

Yeah, all right. And I got to say, collin, in your experience, what are the key factors that set apart like a successful cannabis brand and like the ones that have come and gone? Man, yeah.

Speaker 3: 37:00

I mean that's a random broad question. No man, yeah, I mean that's a random broad question or anything.

Speaker 1: 37:03

I just thought you guys a meatball for you.

Speaker 3: 37:04

For sure. I'll definitely touch on a little bit what I touched on before. I think you know product definitely definitely matters. That's how you stay. The long longevity, because you know anyone can have a really, really dope launch. If you have awesome marketing opportunity you have, you know, people behind you and stuff you can have an awesome launch and you can have that. But you need to have consistently good product, um, just to keep your brand going and keep your brand alive. I think we've seen that for a lot of different brands.

Speaker 3: 37:25

Yeah, it'd be issue in canada with consistency yeah, specifically flower man, and I know it's just so hard I guess that would be the category is so hard to stay just 100, you know but that's a good point too, because, you know, my mind went to flower right away but there's a lot of, a lot of, uh, really interesting brands being built in other categories for sure, where there's a little bit less variability and a little bit less, you know, worry for that uh stuff. So like, yeah, like some of these vape brands and edible brands and stuff are doing a really good job, um, but I think it is just delivering on the brand promises, just consistently having products that consumers like and then, you know, having great branding and marketing. That's talking about that, but then actually backing that up with the product.

Speaker 1: 38:03

Totally. What are like some of your favorite, like up and comers, I don't know Like your personal favorite. There's no wrong answer.

Speaker 3: 38:09

We have a lot of cool stuff in BC which is really interesting, so we have direct delivery out in BC.

Speaker 1: 38:14

Yeah, talk about that, man. I don't even understand how that works. I'd love to hear more about how that cool.

Speaker 3: 38:18

I hope ontario actually introduces something similar in the future. But we're able to source directly from small craft producers. Um, so I I don't know exactly, like the regulations around, who we can and can't source from other than I know that they're just craft producers in bc. For the most part they offer direct delivery and these brands we can work out exclusive deals with so they don't have to ship to the bc. Ldb doesn't have to sit in the uh government warehouse for a week or two before or even a few months before it ends up getting into our store. We can negotiate deals with them, buy product and they literally just drive it to us like the old day. They pull up in a car, a lot of them just pull up in like a toyota or something, pull out the bag, grab a couple cases. You don't do it the old way and we, you know, send us an invoice and we pay it. And that's really cool because we're able to curate like a exclusive menu.

Speaker 3: 39:02

Yeah, and even we're working right now with a lot of different craft brands to actually create like exclusive SKUs in our store. So hey, maybe it's not an exclusive like, maybe THC is the only store that offers the SKU, or maybe we're the first store to get it for the first couple months, or something like that, and we can actually control that, because they can control as the product goes out. It's not just it goes to the warehouse and we'll just, you know, hope that we get it, or anything like that. So that's been really cool. There's a lot of really cool brands out there like small craft producers. I'll show you magic cannabis.

Speaker 1: 39:28

Their stuff's just really really good oh yeah, really well, never heard of them no, they grew something for carmel a couple years back.

Speaker 2: 39:34

I can't remember what it was. It was good, though, yeah great producers.

Speaker 3: 39:37

A lot of brands like that. Um uh kush. Mountain craft is another one.

Speaker 1: 39:42

Oh yeah, pines Are Kush right, yeah, yeah, yeah, I know that I met Jesse, I think his name is. He came by here once or something, I think so Maybe I didn't get it right, but yeah, yeah, so brands like that.

Speaker 3: 39:50

And there's another brand that's really, really good I want to share with them. It's called Fafo Cannabis. Like fuck around and for legendary cannabis, okay, but their cannabis is super, super fire. They have this strain right now called Suds, which is crazy. Yeah, it's the soap cross with runts and it's just probably like the nicest legal weed that I've smoked. Honestly, it just smokes perfect, flavors perfect. It's just like you're smoking some illegal market gelato, to be honest.

Speaker 1: 40:16

It's really, really nice Fuck around and find out.

Speaker 3: 40:18

I like it out, I like it yeah, there's a bunch of little kind of craft bc brands that are, you know, building their name out there in bc and doing it right, and then hopefully they'll, they'll start expanding to the rest of the country and you'll have some availability out here, and then, you know, there's a lot of other brands up and coming too. But I think I'll just leave it there for now yeah for sure, man, that's dope.

Speaker 2: 40:35

I, I think the ocs I mean right now we're still in the stranglehold of everything running through the Ontario cannabis store. They're trying in a way with their flow through model, I think, to emulate that a little bit, but that's super exciting to hear. I think it creates so much more collaboration, exclusivity, and I think we're starting to see more like probably correct me if I'm wrong like some of these guys kind of not wavering on their own integrity to meet the standards of like. Let's say what's at the BC or OCS. Let's say and they're like I need 10,000 cases. And they're like no fucking way, because my weed is nice and I'm not going to jeopardize it being trash for you.

Speaker 2: 41:15

Yeah, so we're starting to see more of the LPs being like no, no, no, People are going to get good weed if it's in our jars and you can fuck yourself.

Speaker 3: 41:23

That's a that's a great point, Cause they can actually demand plan properly.

Speaker 3: 41:26

And it's, it's honestly going back to like it was in the old days. It's just, you know, the producers and the retailers work it out and that's kind of it allows us as a store to differentiate, differentiate. You know it's. It is really tough to to differentiate when, uh, when you guys have to offer the same products you guys have done an amazing job through your store design, your brand and um and everything like that to differentiate. I can't say this word right now but, uh, you know, to be able to actually stock like a whole unique product assortment is a whole other level and, you know, really excited at the opportunity to be able to do that for sure.

Speaker 1: 41:56

Um, what is? What's it been like? Coming back to retail, man, I guess you took a break. I know you're a grinder. I'm sure you're in the store sometimes if it has to be done. Yeah, yeah, more often than you think, actually.

Speaker 3: 42:08

I'm in the shop a lot, but I actually love it. It is bittersweet. Retail never ends. You know what?

Speaker 3: 42:13

I mean, it's a beast, it's on every morning You're open and every cannabis company should be forced to work a single bud tending shift, or at least a few bud tending shifts, and try to sell your own product. Because if you don't actually interact with those customers and see what people are buying, see how they buy, see what they actually care about, you can get so disconnected, sitting in a boardroom or sitting in an office or whatever. I feel like you really need to be on the ground level to like formulate good marketing strategies. So for me it's cool just to be back in there, just to be talking to people, cut through all the bullshit, just hear what people actually want, what they're asking for, and then to test out some of my marketing strategies in real life too. You know what I mean.

Speaker 3: 42:56

So let's say like you know I like to promote live resin or live rosin or higher quality inputs, but then to actually try to sell someone a live resin vape when they're looking at it and they're like, but it's only 74% THC and the other one's 90. And to have that conversation with them and like basically do marketing in real time is it's interesting, it's a challenge and it's kind of sharpening my skills on everything else. So, yeah, retails you know I have a bunch of different clients and a bunch of different sides of the industry, but being back in the retail side has been, you know, super reinvigorating and kind of like, yeah, it's awesome.

Speaker 1: 43:27

It's crazy, right, like I always I. It can be tedious and Charlie and I. You have your ups and downs and it's. It's a marathon for sure. But you know you gain so much valuable information Like you really can see trends before they become trends or you know it really just gained valuable insights Totally. I always forget and it always amazes me. Every once in a while I get blown away. Oh, I never thought about it that way. Or I've never heard that answer before as a blocker for why they don't want to buy this, or I don't know.

Speaker 2: 43:56

Yeah, there's like a million and one different consumers out there, so to try to just get a little insight into their brain and what makes them tick and what makes them buy shit is great insight for sure. You just gave me a great idea too Anyone who's listening, who works and who's never bud tended, you should come on down and work at my store For a one shift.

Speaker 1: 44:18

Accepting all-star one-time shift people in the industry who want to come grind it.

Speaker 2: 44:23

Come do it. Yeah, I like that. That would be interesting Guest bud tender.

Speaker 3: 44:26

I don't know Celebrity shifts for sure Right yeah.

Speaker 2: 44:28

I don't know, shawnee.

Speaker 1: 44:34

Looking ahead, colin, where do you see kind of cannabis marketing in five years? I guess that's a good question. I feel like you've been doing it for the last five years, or do you kind of see it evolving?

Speaker 3: 44:47

I guess you know and yeah, I hope for the better. I hope for the better. You know, I we've seen at least personally I've seen so I started. When I started working at Supreme Cannabis it was right after legalization and companies were taking the regulations very seriously, very by the book. No one was kind of taking any risks.

Speaker 3: 45:04

I think we've definitely seen that lighten up. We've seen a lot of different brands doing a lot of different, exciting and cool things in the marketing space and I hope that only continues, because the only way that we're going to get to this point where we're all having fun and have like a really cool, engaging cannabis market is if we all just keep pushing the boundaries in a respectful, you know, responsible manner. Yeah, boundaries in a respectful, you know, responsible manner Not bad children, but, you know, in a responsible manner. So honestly, I hope that in five years that we just continue to have more fun and that it looks more like mature markets in the States like California. But then again, I think that this really and this is another conversation we have too but really depends on US legalization too, because you know the States could end up tightening up overall, like if federally legalization happens, the marketing restrictions could get insanely tight across the board and places like California and, you know, even like you might take a step back.

Speaker 3: 45:53

Washington is something that is more fun. You might actually take a step back and might look more like Canada.

Speaker 1: 45:57

Yeah, I think about that this whole new set of federal laws on top of the state law, exactly each state, exactly.

Speaker 3: 46:00

I assume that they will start pretty restrictive, like to be able to get the buy-in top of the state law exactly, each state exactly, and I assume that they will start pretty restrictive, like to be able to get the buy-in from all the american people in every state. I'm yeah I bet the restrict. You know the regulation is going to be quite restrictive, so it's going to be interesting to see that. But you know, I hope canada just keeps. We just keep having more fun and keep getting more more in the envelope.

Speaker 1: 46:19

That's only going to happen from us, from people like us and from people in the industry doing and and taking action and, just you know, hope that the regulators play ball right and I think they're like yeah, like you said, over the last five years people have realized when you take risks, usually you know you're going to get a slap on the wrist, you're going to get. You know, and I think you're right. Probably at the beginning, in the early days, everyone's like I don't want to fucking lose my license, right, shit, shit For sure.

Speaker 3: 46:41

People thought the smallest thing they would completely. You know they had to shut down operations or whatever, but it is. You know, from my experience at least, the regulators have been quite fair to work with and you know there's a few warnings before you get the big one.

Speaker 2: 46:53

Pretty much right. I agree. I think they mostly know it's kind of like. This is like a zombified industry that's still finding its feet, like I was saying so you don't?

Speaker 3: 47:02

they give us a little bit of yeah, throw us a bone, right?

Speaker 2: 47:05

yeah, no, kidding man, I'm kind of curious how do you think again, you know, we we're kind of in a bubble working in the industry and we, you know, might have some similar interests and want things to change in a similar way, but how do you think we like market to the broader population that this is an industry that maybe needs some change or Maybe need some eyes to look at it and kind of get things moving in the way we want it to go?

Speaker 3: 47:30

Yeah, it's tough. I mean getting political change or action in any, yeah, ways is tough, right, and Specifically cannabis, I think probably a lot of people who aren't in the industry look at us like you guys, what do you guys complain about? You guys are's legal. You're all selling weed. I see a weed shop in every block. What do you mean you're not doing?

Speaker 3: 47:48

Well, right, so for the outsider, like I think that it probably is confusing to them that that you know all our woes and they, they don't necessarily know all the specific things that we're dealing with as an industry.

Speaker 3: 47:58

But yeah, I guess it is really just up to us to advocate, to get that out there, to make it more known, you know on, you know in professional settings. So maybe we even just LinkedIn and stuff like that. But then I think the only way that actual change is going to happen is lobbying and political. You know, political change in that way and honestly, it's above my pay grade, to be completely honest. But I do think change in that way is only made like, um, you know in in those types of settings and stuff, um, but yeah, I mean as, yeah, as a cannabis brand I honestly just don't see the general public really, really sympathizing with us that much, unfortunately, I think more so. They're just like what are you guys talking about? You know every industry stuff right now, and you know being in it, though I think we do have some very unique challenges that we are dealing with, and I would love for other people to care, but I just don't foresee it, unfortunately I agree with you.

Speaker 2: 48:47

Unfortunately it's.

Speaker 1: 48:48

It's exactly like that, but I, um, I'm impressed calling man. I like, honestly, I kind of knew you were. I think I mentioned to you I, we, we connected at the secret garden party all these years ago. I made the first time. I didn't know. You spent your entire career in cannabis and you really obviously love the shade, live, breathe and and sleep it. And I don't know man. I just really appreciate that and that I kind of feel like do you have any advice for, like, younger people, since you've been doing Up for so long and you're still so young yourself? They're trying to get in the industry? Yeah, many advice for them. I don't know man. Yeah, you and stuff.

Speaker 3: 49:19

Well, yeah, first of all, I'm so grateful that that's been my career trajectory. I did work some really crappy jobs at a grocery store for four or five years in construction, you know, kind of like high school and right after high school.

Speaker 3: 49:29

And stuff but in terms of, like college and post-college, it's just been cannabis which has been amazing. So you know, has been awesome what I would. I definitely have a lot of advice for people that are looking to get into the cannabis industry. I think my number one piece of advice is always just don't wait to get started and don't wait for permission. Yes, you don't have to. People don't have to tell you or hire you for you to get started. So when I created Adcan, I was saying before no one told me that was okay, you should write blogs about the billboards. You see, right, no one told me to do that. I wasn't getting paid for it. I had to pay my own money to host the website. The first Adcan Awards I didn't realize I could charge people for trophies. So I paid $2,000 out of my own pocket to ship trophies across the country, just to get the word out, just to reward people who won.

Speaker 2: 50:11

I didn't make a cent back.

Speaker 3: 50:12

I was just losing money, but I somehow understood that it was an investment in this media platform that I was able to then leverage and Adcan's the reason that I got my job at Supreme Cannabis Company. I was able to leverage that relationship to get an interview there. Adcan's a big reason that I was able to, you know, help THC out and a lot of different things. So it's been very impactful for my career. But I didn't have to wait for someone to give me that gig or ask permission to create Adcan. It's just something I created. So if there's something that you guys can create whether that be a media platform or something else or a personal brand, or you just start writing articles on LinkedIn, anything to get your thoughts and opinions and stuff out there.

Speaker 2: 50:53

I think that that's a great.

Speaker 3: 50:54

it's a great way, because you know it is tough right now, like just sending out a resume. I say you can't just spray and pray resumes. It doesn't work. You can't just send out resumes and hope that you get hired right now. You have to stand out, and I think the way that you do that right now is digitally, with content and, you know, creating something and creating something that you can stand on and use as like a platform to even benefit your future employer.

Speaker 1: 51:15

That's great advice, dude. Yeah, that's dope. Yeah, man, and I think you don't realize when you're like you said, you probably didn't even realize that you started this little project and you're like, oh, I really like what I'm doing and I'm enjoying it, and you know, before you know, you have this whole portfolio of work to lean on and, um, show off.

Speaker 1: 51:30

so totally, dude yeah, and and and and don't, yeah, don't wait for it, and time is valuable, man, I would say that's the last one, too right? Just grind and start. Start now, the time is now right, one's gonna. No one's waiting for you and there's.

Speaker 2: 51:42

there's also nothing wrong with making money for yourself.

Speaker 1: 51:45

Yeah, you know what I mean Asking for people to pay for the trophies, like you said, for your services, whatever it might be. I've learned over the years.

Speaker 3: 51:53

I don't feel nervous when I ask people to pay my invoices and stuff anymore before you know we do. We do hard work. We deserve to get paid for it, and I think that's true for sure. But yeah, just don't wait and get out there. I think that you also have to realize that if you're interested in the cannabis industry, realize how much of an amazing opportunity we have right now. My parents never forget to remind me, so my parents love cannabis. That's great.

Speaker 3: 52:17

And they never forget to remind me like look what you do for a job. My dad had to work as a painter and construction for 40 years.

Speaker 3: 52:23

Like he's still working, it's such a tough gig that he did that, so he so that you know I could grow up and then have this opportunity. He's like if I could work, do marketing for weed companies, like you know he and and that just doesn't get lost on me how, um, how much of like a fun, amazing career this is and I get to wake up every day and do things that you know know. Do a thing that is illegal across most of the world yeah, but it's something that I love and something that I get to do for money, so it's definitely so cannabis is definitely something you share with your family.

Speaker 1: 52:50

I'm like you guys are open with it and mom and dad are cool.

Speaker 3: 52:53

Very lucky with that. Very lucky with that. Yeah, my parents absolutely love cannabis for medical and recreational reasons and, um, yeah, I kind of grew up in a house understanding that cannabis wasn't necessarily something horrible. And there was, there was a medicine that had benefits. Uh, and you know, they waited until I was old enough to tell me. But they're like, yeah, you know, we've been smoking weed the whole time.

Speaker 3: 53:13

But my parents are awesome and I don't think I could do everything that I've done without them. Um, to be able to like share, to be able to like, I'm going to go meet Burner in San Francisco and I tell my parents they know who that is and they're pumped.

Speaker 1: 53:22

For me they're excited. That's huge man and how big of an accomplishment it is in our industry to be able to do that.

Speaker 3: 53:28

So just little things like that that would be able to share that with my parents and them to actually be like, genuinely excited for me and know what I'm talking about, as opposed to like you can't find a job in a different industry. Some people have still lost them, but my parents are not like that at all. They've always been super supportive.

Speaker 1: 53:46

Happy birthday to your grandma. You told me it was her 100th too, so I'm going to say that too. Hopefully she listens to the podcast.

Speaker 2: 53:51

Your grandson's a very successful grandma. Way to make it to his century. That's awesome man.

Speaker 3: 53:57

Shout out.

Speaker 2: 53:58

Wow, dude, no, that's really well put. Man can't thank you enough for coming by dude.

Speaker 3: 54:05

Thank you, guys, so much for having me on. A lot of respect to you.

Speaker 1: 54:08

Shout out Carly as well. Shout out, carly. Awesome producer.

Speaker 3: 54:11

The marketing is awesome here.

Speaker 2: 54:12

We're going to invite you back to Blaze a Big Cone next time when we're not on IT break. Where can we find you again?

Speaker 3: 54:19

Yeah, hit us up personally, you know. Campaign call on Instagram, colin Bambury, twitter, linkedin. Definitely check out the Adcan Awards. Adcanca, if you're in Vancouver, come shop at THC Canada on 616 Main Street. If you're in Whistler, come shop at THC Whistler, also on Main Street. Appreciate it. Looking forward to meeting you guys.

Speaker 1: 54:35

Let's go Follow us at Higher Orbit. Smash that like button.

Speaker 3: 54:39

Until next time, guys, Thanks guys button until next time, guys, thanks, guys, thanks so much. Peace. Diagnostic. Complete all systems functioning normally.